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HARO, also known as Help A Reporter Out, is a site dedicated to connecting subject matter experts with journalists looking to write about that subject. It's a powerful way to build thought leadership and generate high-quality backlinks if you can swing it. The trouble is that it's a lengthy process with many blind pitches that rarely get accepted.
Podcasts are accessible to people because they easily slot into the "news moments" which appear throughout your day, making them a great way to stay on top of a fast-paced industry like the media world. They are a way to get your regular scoop of the latest media news and research, career advice and journalistic tips, or best practices that are working for other publishers.
To help software founders identify important SaaS metrics, we asked software startup founders and tech CEOs this question for their best recommendations. From the potential effects of inflation or recession to customer lifetime value, there are several metrics that may be critical for every software founder to successfully run their SaaS startup.
SAN DIEGO: OnePitch, a PR pitching platform, is releasing a slew of tools for users that increase its contact management capabilities. Among these tools is an email analytics function, which will allow OnePitch users to gain a detailed understanding of which pitches have been opened by journalists. In addition to open rates, PR pros can see which links journalists clicked on within the pitch itself.
“Breaking through” can mean different things depending on your objectives. If you’re looking to use your podcast to grow your customer base, then reach and metrics such as downloads are paramount. If, however, you’re seeking to shift brand perception, you might look for improvements measured by engagement and follow-up research.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.
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