FAQ

Click the section below to view a list of frequently asked questions about OnePitch and the user profile.

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Trusted by hundreds of the world's leading agencies.
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“OnePitch is one of the best PR-tools: ease- of-use and very effective.”

Nadya Kosnyreva
Sarafan Technology Inc.
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“This tool helps me figure out what is the MOST important thing I need to share. It’s also taught me to write better, shorter pitches.”

Robin Olsen
Honey Communications
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“I love the platform concept and think it can be really helpful so happy to be a part of the growth process.”

Michelle Kafka
Kafka Media Group
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Frequently Asked Questions

What is OnePitch?

OnePitch is the PR industry’s first pitch platform that matches pitches to journalists’ articles using AI and natural language processing.

How does OnePitch work exactly?

Publicists create a pitch through their profile and receive a list of Pitch Scores related to journalists most relevant and likely to cover the pitch being shared. Pitches loaded by publicists have a simple submissions format and include a pitch title, brand and hyperlink, what the pitch is, and why it’s important.

What are OnePitch Pitch Scores?

OnePitch Scores analyzes thousands of data points to uncover the journalists most likely to write about your pitch. Once a pitch is created, click Find Best Matches to receive a list of journalists along with a pitch score. You can also view the relevant articles the journalist has written that were analyzed to identify the Pitch Score for each journalist listed.

Does OnePitch provide a media database?

Yes, however, this media database is different from a traditional database in the sense that you no longer have to search for key terms and guess whether or not the journalist is a good fit for your pitch. Submit your pitch and receive a list of relevant journalists. That’s it.

Can I email or pitch journalists on OnePitch?

Yes! You can send emails to journalists from the Pitch Scores page, the Media List page, as well as the Suggested Journalists page.

Can I email or pitch my own contacts on OnePitch?

Yes, you can email any journalist, or influencer, within the OnePitch platform. Click create beneath the emails menu and fill out the form fields then click send. We'll help you track your outreach and you can these personal contacts to media lists.

Can I view the emails I've sent to journalists through OnePitch?

You can view each email you've sent on the sent page located beneath the emails menu. To view email opens and clicks, head to the Emails Sent page and click View Activity. We display a count of the total opens and clicks as well as the date and links clicked in the activity timeline.

Can I follow up with journalists I've already emailed?

Yes, as long as you've already sent them a message within the OnePitch application. On the Emails Sent page, find the Follow Up icon and click to send a follow up message. Note this icon will appear 48 hours after you send your initial pitch and is disabled after you send one follow up.

Can I access OnePitch on a mobile app?

Sorry but not yet. We’re sticking strictly to a web app for now, but you can access OnePitch through a mobile browser or on a tablet.

Do I have to agree to the Terms of Use and Privacy Policy to join OnePitch?

Yes. We require all users who join the platform to read and agree to the Terms of Use and Privacy Policy. Our lawyers said so.

What if I need more help?

Send us an email: info@onepitch.co or head to our contact page: https://onepitch.co/contact .

This is the best thing EVER. How can I tell others?

Sign up and obtain your shareable referral link within your profile. Click the link to share it with your colleagues and network connections so they can take advantage of OnePitch.

Our vision statement

We believe in simplicity: That’s why we designed a tool that delivers a precise media list for each pitch you submit. We believe in the power of the press: Progress in modern society happens when press is free and robust. That’s why we support the community of journalists. We believe in NOT wasting time: Ain’t nobody got time for that. That’s why our tool matches precisely what journalists and publicists need from each other.

How do I enter the monthly referral sweepstakes?

Every user must agree to our Terms of Use, Privacy Policy and Sweepstakes Rules to sign up and create a profile. After you’ve agreed, you’ll need to confirm your account before you can access your unique referral link.

Where can I find my unique referral link?

Head to https://onepitch.co/profile to find your shareable referral link. You can also view the Referral Sweepstakes page for more info: https://onepitch.co/refer.

What the heck do I win?

The winner of the monthly sweepstakes will win a cash prize of $100 delivered via check, PayPal, or Venmo. Yeah, we’re totally serious. So get to referring!

When does the sweepstakes begin?

We start accepting sweepstakes entries on the first day of each month starting at 12am PST. Remember: this is a monthly thing!

When does the sweepstakes end?

The sweepstakes ends on the last day of each month at 11:59pm PST. If you don’t win in May, who knows, you could win in June!

How is the winner chosen?

Winners are selected at random on the second day of the following month. For example, if you’ve won the February sweepstakes, then you’ll be notified on March 2nd.

How do I claim my prize?

Winners are notified on the second day of the month when the initial selection is made and are sent a reminder within 5 days of the first notification. If a winner fails to claim their prize within 7 days of the initial notification, the prize may be forfeited and an alternate winner selected.

How does OnePitch benefit me?

OnePitch saves you time and energy spent conducting research, scouring media databases, building media lists, pitching media AND sending follow-ups, and typically never even receiving a “yes” or “no.” With OnePitch, you can upload a pitch, receive a list of relevant journalists most likely to cover your news, and start pitching them immediately.

Why is there 1 bullet to explain WHAT my pitch is about?

Explain WHAT it is you’re pitching. Media don’t want to read a novel, nor do they like your fUnky Formatting. Give it your best shot.

How come I only have up to 3 bullets to explain WHY my pitch is important?

You’re required to fill in at least one WHY bullet and no more than three. Trust us, you’ll grow to appreciate this format as will your BFF media contacts.

Can I submit a press release?

Yes, you can upload press releases and any documentation you'd like to analyze by using our file upload template. Make sure you use a doc.x file and limit the file size to 20 MB.

What if I want to format my own pitch?

Easy. Use our text form which allows you to input the pitch how you prefer and still receive your list of journalist Pitch Scores.

Can I receive feedback on how to improve my pitch?

You sure can! On the Pitch Create page, fill out the pitch form including the subject line, company, URL, WHAT, and first WHY bullet. The Pitch Checker will display on the right side of the page and will give you feedback on how to improve your pitch. The Pitch Checker looks at all the written information and outlines best practices to follow provided by journalists and industry best practices.

My pitch has been created. Now what?

Click Find Best Matches at the bottom of the page to generate a list of journalists, articles analyzed, tags, and Pitch Scores. From there you can filter your list using keywords, tags which relate to the journalist's articles and your pitch, as well as outlets you'd like to see in your Pitch Scores list.

What does Recommendation Score mean?

The Recommendations Score looks at articles written by journalists and compares them to your pitch. Based on similar subject matter, key terms, and context we generate a score for each journalist that's a match. Click the icon to view the most relevant articles written by the journalist!

What does Activity Score mean?

The Activity Score relates to how frequently the journalist publishes articles. Click the icon to view recent articles published by the journalist!

Can I view the journalist’s name or contact info?

Yep, you sure can! Although, some journalists don’t share this information publicly. If you don’t see an email or Twitter handle it’s because the journalist has not shared this information publicly.

Can I reanalyze my Pitch Scores after I submit a pitch?

Yes, in fact, we recommend doing this for every pitch you submit. The reason being journalists write articles every day and our technology updates daily meaning you might have different matches the second or third time around.

Can I filter my list of Pitch Scores?

You can filter your list of Pitch Scores by keyword, tags, and outlets allowing you to refine your results and/or expand them to find additional journalists.

Can I download my list of Pitch Scores?

Scroll to the bottom of the page and click Download List to download a file of all the journalist information you see on the pitch scores page.

Can I edit my pitch after it’s been sent?

Yes, on the Pitch Scores page navigate to the upper right corner and click Edit Pitch to update any of the information input into the blank text fields.

Can I add journalists to a media list?

Yes! You can create media lists and add journalists to existing ones on the Pitch Scores page. Click the icon on the right hand side and fill out the text field or start typing to pull up your existing lists.

Can I download my media list?

Find the Download Media List button at the bottom of the page and click to export a file including all the information you see on the media list page.

Where do I view journalists I've added to a media list?

Click Lists on your profile naviation menu to view each media list you have created. Click the title of the media list to display all the journalists you've added including their contact details and articles. You can also customize the order of your lists, and contacts, by clicking the name(s) and dragging to your desired location on the page.

Can I track which journalists I've added to a media list or contacted already?

Yes, on the Pitch Scores page as well as the Media Lists page you can view individual media lists you've added journalists to as well as any emails you've sent to each individual journalist.

Can I organize my media lists?

Yes, you sure can! You can reorder your lists by clicking the list name and drag to the desired location on the page. You can also reorganize contacts within your lists by following the same steps.

How can I track my outreach to journalists through OnePitch?

Easy. We'll help you track outreach on your Media Lists page as well as the Emails Sent page. Click the View Activity button for a detailed over of your interactions with each journalist (i.e. thumbs up, add to media list) and email outreach including emails sent, email opens, email clicks, and email responses.

Can I email journalists through OnePitch?

Yes! You can email journalists directly through the OnePitch platform on the Pitch Scores page, the Media Lists page, as well as the Suggested Journalists page. Click the Send Email button to open the compose window. We'll take care of the email and journalist's name, and you can upload, edit, and customize your email for each journalist you contact.

Can I email or pitch my own contacts on OnePitch?

Yes, you can email any journalist, or influencer, within the OnePitch platform. Click create beneath the emails menu and fill out the form fields then click send. We'll help you track your outreach and you can these personal contacts to media lists.

Can I view email metrics like opens and clicks?

To view email opens and clicks, head to the Emails Sent page and click View Activity. We display a count of the total opens and clicks as well as the date and links clicked in the activity timeline.

Can I send a follow up email to journalist?

Yes! On the Email Sent page, click the Follow Up icon to send a reply to your initial email. Please note the button is disabled for a minimum of 48 hours after your first email is sent.

How do I receive journalist suggestions?

Once you submit at least 3 pitches, we'll provide you with journalist recommendations based on the subject matter of the pitches you submit. Also, once you start interacting with journalists (e.g. thumbs up, add to media list, send email) we'll also provide you with a list of suggested journalists to connect with.

Can I access reports on OnePitch?

On your profile dashboard, you can view all your email activity including emails sent, email opens, email clicks, and email responses. All this same information is available for each individual journalist you contact on the Email Sent page as well as the Media Lists page.

How do I update my profile info including password, email, agency/company, or title?

Easy. Head to your profile and click "Edit Profile" on your side navigation menu.

How can I invite my co-workers, other PR professionals, friends or Aunt Jane to join?

Head to your Profile Dashboard and click "Referral Link" on your side navigation menu to find your shareable referral link.

Still have questions? Get in touch
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