View a list of frequently asked questions about OnePitch and the user profile.
What is OnePitch?
OnePitch is the PR industry’s first pitch platform that matches pitches to journalists’ articles using AI and natural language processing.
How much does OnePitch cost?
OnePitch offers two separate plans; Freemium and All Access. Each comes with access to specific features on OnePitch like creating pitches and viewing lists of journalist matches. While the Freemium plan is limited, the All Access plan gives you unlimited access to all the tools and features starting at $50/mo and includes a 14-day free trial.
Can I upgrade (or downgrade) my OnePitch plan?
Absolutely! Once you have created an account, head to the Plan page and choose whether you'd like to upgrade to All Access and try it free for 14 days.
How does OnePitch work exactly?
Publicists create a "pitch" through their account and receive a list of Pitch Scores related to journalists most relevant and likely to cover the pitch being shared. Pitches loaded by publicists have a simple submission format and include a pitch title, brand and hyperlink, what the pitch is, and why it’s important.
What are OnePitch Pitch Scores?
OnePitch Scores analyzes thousands of data points to uncover the journalists most likely to write about your pitch. Once a pitch is created and submitted, click Find Journalist Matches to receive a list of journalists along with a Pitch Score and Activity Score. You can also view the relevant articles the journalist has written that were analyzed to identify the Pitch Score for each journalist listed.
Does OnePitch provide a media database?
Yes, however, this media database is different from a traditional database in the sense that you no longer have to search for key terms and guess whether or not the journalist is a good fit for your pitch. Submit your pitch and receive a list of relevant journalists. That’s it.
Can I email or pitch journalists on OnePitch?
Yes! You can send emails to journalists from the Pitch Scores page, the Media List page, as well as the Suggested Journalists page. You can also send follow-ups to journalists through the platform 48 hours after sending your initial pitch.
Can I email or pitch my own contacts on OnePitch?
Yes, you can email any journalist, or influencer, within the OnePitch platform. After submitting your pitch and viewing your list of journalist matches, you can opt to pitch your own contacts by scrolling to the bottom of the page. We'll help you track your outreach and you can add these personal contacts to your own media lists.
Can I schedule my emails to send to journalists at a later time?
You sure can! Select a future date and time to send your email pitch to a journalist. You can also refer to your scheduled emails on the Emails Schedule page and edit the text or send date and time, if you need to make any changes.
Can I view the emails I've sent to journalists through OnePitch?
You can view each email you've sent on the Emails Sent page. To view email opens and clicks, head to the Emails Sent page and click View Activity. We display a count of the total opens and clicks, as well as the date and links, clicked in the activity timeline.
Can I follow up with journalists I've already emailed?
Yes, as long as you've already sent them a message within the OnePitch application. Note: this option will appear 48 hours after you send your initial pitch.
Can I access OnePitch on a mobile app?
Sorry but not yet. We’re sticking strictly to a web app for now, but you can access OnePitch through a mobile browser or on a tablet.
What if I need more help?
This is the best thing EVER. How can I tell others?
Sign up and obtain your shareable referral link within your OnePitch account. Click the button and share your unique referral link with your colleagues and network connections so they can take advantage of OnePitch. Once they sign up, you'll also be entered into our monthly sweepstakes for a chance to win $100!
How do I enter the monthly referral sweepstakes?
Where can I find my unique referral link?
What the heck do I win?
The winner of the monthly sweepstakes will win a cash prize of $100 delivered via check, PayPal, or Venmo. Yeah, we’re totally serious. So get to referring!
When does the sweepstakes begin?
We start accepting sweepstakes entries on the first day of each month starting at 12am PST. Remember: this is a monthly thing!
When does the sweepstakes end?
The sweepstakes ends on the last day of each month at 11:59pm PST. If you don’t win in May, who knows, you could win in June!
How is the winner chosen?
Winners are selected at random on the second day of the following month. For example, if you’ve won the February sweepstakes, then you’ll be notified on March 2nd.
How do I claim my prize?
Winners are notified on the second day of the month when the initial selection is made and are sent a reminder within 5 days of the first notification. If a winner fails to claim their prize within 7 days of the initial notification, the prize may be forfeited and an alternate winner selected.
How does OnePitch benefit me?
OnePitch saves you time and energy spent conducting research, scouring media databases, building media lists, pitching media AND sending follow-ups, all while typically never even receiving a “yes” or “no” answer. With OnePitch, you can upload a pitch, press release byline, and even a company boilerplate and receive a list of relevant journalists most likely to cover your news, and start pitching them immediately.
Why is there 1 bullet to explain WHAT my pitch is about?
Explain WHAT it is you’re pitching. Media don’t want to read a novel, nor do they like your fUnky Formatting. Give it your best shot.
How come I only have up to 3 bullets to explain WHY my pitch is important?
You’re required to fill in at least one WHY bullet and no more than three. Trust us, you’ll grow to appreciate this format as will your BFF media contacts.
Can I submit a press release?
Yes, you can upload press releases and any documentation you'd like to analyze by using our file upload template. Make sure you use a doc.x file and limit the file size to 20 MB.
What if I want to format my own pitch?
Easy. Use our text form which allows you to input the pitch how you prefer and still receive your list of journalist Pitch Scores.
Can I receive feedback on how to improve my pitch?
You sure can! On the Pitch Create page, fill out the Pitch Form including the subject line, company, URL, WHAT, and first WHY bullet. The Pitch Checker will display on the right side of the page and will give you feedback on how to improve your pitch. The Pitch Checker looks at all the written information and outlines best practices to follow provided by journalists and industry best practices.
My pitch has been created. Now what?
Click Find Journalist Matches at the bottom of the page to generate a list of journalist recommendations. From there you can refine your search using keywords, topics, as well as outlets you'd like to see in your Pitch Scores list. You can also sort your list by Match Score, Activity Score, or a combination of both.
What does Match Score mean?
The Match Score looks at articles written by journalists and compares them to your pitch. Based on similar subject matter, key terms, and context we generate a score for each journalist that's a match. Click the number to view the most relevant articles written by the journalist along with a relevancy score.
What does Activity Score mean?
The Activity Score relates to how frequently the journalist publishes articles. Click the number to view recent articles published by the journalist.
Can I view the journalist’s name or contact info?
Yep, you sure can! Simply click the name of the journalist to view their profile contact card including information such as their role, outlet, bio, email address, Twitter handle, location, and Activity Score.
Why does OnePitch only provide between 10-30 journalists matches on the Pitch Scores page?
The reason we limit the number of matches is so that you can focus on the top percentage of journalists most relevant to your pitch. Based on our research and industry best practices, personalized 1:1 emails perform best when contacting journalists.
Can I filter my list of Pitch Scores?
You can filter your list of Pitch Scores by keyword, topics, and outlets allowing you to refine your results and/or expand them to find additional journalists. You can also sort your list of Pitch Scores by Match Score, Activity Score, or a combination of the two.
Can I download my list of Pitch Scores?
Scroll to the bottom of the page and click Download List to download a file of all the journalist information you see on the pitch scores page. You can also download your list of journalist matches on the Pitches Submitted page.
Can I edit my pitch after it’s been analyzed?
Yes, on the Pitch Scores page navigate to the upper right corner and click Edit Pitch to update any of the information input into the blank text fields. You can also edit pitches directly from the Pitches Submitted page.
Can I add journalists to a media list?
Yes! You can create media lists and add journalists to existing ones on the Pitch Scores page. Click the Save Journalist on the right-hand side of the page, add a list title and click enter, then save your list. You can reference all your media lists on the Lists page.
Where do I view journalists I've added to a media list?
Click Lists on your profile navigation menu to view each media list you have created. Click the title of the media list to display all the journalists you've saved including their contact details and articles.
Can I download my media list?
Find the Download Media List button on the right side of the Lists page and click to download a file including all the information you see on the media list page.
Can I revisit my list of journalist matches after I have submitted a pitch?
Yes, in fact, we recommend doing this for every pitch you submit. Navigate to the Pitch Submitted Page and click Find Journalist Matches. Journalists write articles every day and our technology updates daily meaning you might have different matches the second or third time around.
Can I email journalists through OnePitch?
Yes! You can email journalists directly through the OnePitch platform on the Pitch Scores page, the Media Lists page, as well as the Suggested Journalists page. We'll take care of the email and journalist's name, and you can upload, edit, and customize your email for each journalist you contact.
Can I receive feedback on how to improve my email(s) to journalists?
Use the Email Checker tool when you send an email to journalists through OnePitch and review your pitch for things like the context between your subject line and body, if a hyperlink is included, the optimal length of your email, and more. Look for the checker in the upper right corner of the email compose window.
Can I email or pitch my own contacts on OnePitch?
Yes, you can email any journalist, or influencer, within the OnePitch platform. Click create beneath the emails menu and fill out the form fields then click send. We'll help you track your outreach and you can these personal contacts to media lists.
Can I view email metrics like opens and clicks?
To view email opens and clicks, head to the Emails Sent page and click View Activity. We display a count of the total opens and clicks, as well as the date and links, clicked in the activity timeline.
Can I send emails to journalists at a later time?
Absolutely! Our email scheduling feature allows you to select a future time and/or date to send your email pitch to a journalist. You can also reference all your scheduled emails on the Emails Scheduled page and edit the text, date, and time.
Can I send a follow up email to journalist?
Yes! On the Email Sent page, click the Follow Up icon to send a reply to your initial email. Please note the button is disabled for a minimum of 48 hours after your first email is sent.
How do I receive journalist suggestions?
Once you submit at least 3 pitches, we'll provide you with journalist recommendations based on the subject matter of the pitches you submit. Also, once you start interacting with journalists (e.g. thumbs up, save journalist, email journalist) we'll also provide you with a list of suggested journalists to connect with.
Can I access reports on OnePitch?
On your profile dashboard, you can view all your email activity including email opens, email clicks, and email responses. We'll automatically send you a report for each "pitch" you email to journalists, or you can download your email performance report on the Email Sent page.