“Coffee with a Journalist” features candid conversations with top tier editors, reporters, and journalists who share their publicist pet peeves, pitching best practices, outlook on the future of journalism, and more.

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Oct 27, 2020

Aaron Pressman, Fortune

We’re joined by Aaron Pressman on today’s show. Aaron is a senior technology writer for Fortune magazine and the co-author of Data Sheet - a daily newsletter covering tech news. Aaron joined Fortune in March of 2016 and previously reported for Yahoo!, Bloomberg, and Reuters. On the show today, Aaron tells us more about his newsletter, “the Data Sheet,” his latest coverage surrounding 5G, the ways a perfect pitch can be crafted for his writing interests, and more.

Oct 20, 2020

John Biggs, Gizmodo

Today, we’re joined by John Biggs, the Editor-in-Chief of Gizmodo magazine. John’s tenure in journalism has spanned 17 years including his past roles at The New York Times, TechCrunch, and CoinDesk. Not only is John a well-known journalist but he’s also an entrepreneur and author, and most recently launched his newest book, “Get Funded - The Startup Entrepreneur’s Guide to Seriously Successful Fundraising.” On today’s episode, John shares about his early days at Gizmodo, his thoughts on what “tech news” consists of, how pitching has shifted over the past 10+ years, and more.

Oct 13, 2020

Peter Adams, Marketing Dive

On today’s episode, we’re joined by Peter Adams, a reporter for Marketing Dive - an umbrella company of Industry Dive. Peter’s coverage includes news, updates, and cultural trends in the marketing industry and most recently has written about the industry shifts due to COVID-19, marketing amidst social movements, and generational consumer behavior. Today, Peter shares about his favorite canned coffee, what makes Marketing Dive’s daily newsletter unique, the types of stories you can pitch him, and more.

Mar 23, 2021

“If it’s a slow news day, I tend to pull from the pitches that I get if I can do like a quick turn on an interesting report. I’m a journalist. I love data. I love reports. That said, there are certain parameters that we follow for surveys, not the least of which is it can’t be conducted by a company that has a stake in the results.”

– Lydia Dishman, Fast Company
Oct 06, 2020

Kate Clark, The Information

Today’s guest is Kate Clark, a reporter for The Information covering venture capital and startups. Kate joined The Information in January of 2020 and was previously a reporter for TechCrunch breaking some of the biggest stories to hit the venture capital industry. On the episode today, Kate shares insight about her process for identifying sources in her inbox, where and who she gets her story ideas from, the peaks and valleys of reporting, and more.

Sep 29, 2020

Olivia Solon, NBC News

On today’s episode, we’re joined by Olivia Solon, the editor of tech investigations for NBC News. She has previously worked at news outlets including The Guardian, Bloomberg, and WiRED. Olivia gives us an in-depth look into her inbox “shit-show”, she shares more about her recent coverage surrounding Facebook and racial bias claims, why she prefers tips over press releases and pitches, and more.

Sep 22, 2020

Mary Ann Azevedo, FinLedger

On the show today, we’re joined by Mary Ann Azevedo, the managing editor for FinLedger - a fintech-focused media brand designed for financial services professionals. Mary Ann has been a journalist for over 20 years serving as a reporter and editor, most recently with Forbes and Crunchbase News. Mary Ann talks about her new role and building a team at FinLedger, juggling writing, editing, and being a mom, her coverage on startups and how fintech is evolving, and more.

Bryan Walsh, Axios
Sep 15, 2020

Samson Amore, TheWrap

Today’s guest is Samson Amore, a technology reporter for The Wrap where he covers tech, esports, podcasts, and gaming. Samson previously reported for the Los Angeles Business Journal and worked for notable news outlets including NPR and the Boston Globe. During the show, Samson tells us about his love of drinking coffee, the growth of The Wrap, the types of pitches that are helpful, how much of his stories include pitches, and more.

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“I speak from the perspective of someone who was a guest on this lively show. Beck Bamberger does a great job of setting a relaxed tone that produces an entertaining and informative conversation that makes a download worth the time for the listeners, particularly for public relations professionals. I recommend giving it a whirl”

A mild mannered reporter
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“PR pros - if you aren’t listening to this podcast you need to! Each week this podcast goes behind the scenes with well known journalists and gives you insight into what they are working on, tips for pitching, what they do and don’t like. You sometimes learn personal info which you can leverage in your pitches. We all know that cutting through the weeds and getting a reporters attention is getting harder and harder but this podcast gives you the tools to get a reporter to respond and get your client the coverage they want!!!! Make sure you add this to your list of favorites.”

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“I have listened to several episodes of this podcast and have found them extremely valuable. The journalists on the show share tips about what they look for in pitches, the dynamics of their team/outlets, how they compile their stories, and what their thoughts are on the changing journalism landscape.

All PR pros should be listening to this podcast! It’s been so helpful. ”

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