“Coffee with a Journalist” features candid conversations with top tier editors, reporters, and journalists who share their publicist pet peeves, pitching best practices, outlook on the future of journalism, and more.

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Apr 13, 2021

Erika Wheless, Digiday

Today on Coffee with a Journalist, we’re joined by Erika Wheless, a Commerce Reporter for Digiday. Erika reports around content and commerce including stories about platform shopping experiences, eCommerce data privacy, and tech’s impact on eCommerce.

During the episode, Erika tells us about her coffee upbringings, her fascination with social media platforms entering the e-commerce space, her proudest moments as a journalist, and more.

Apr 06, 2021

Steven Aquino, Contributor

Today on Coffee with a Journalist, we’re joined by Steven Aquino, a freelance journalist, and contributor to Forbes, TechCrunch, and Macworld. Steven covers technology, accessibility, special education, and more. He’s been a journalist since 2013 and writes a weekly column at Forbes about accessibility and assistive technology as a part of their diversity and inclusion coverage.

During the episode today, Steven tells us about his unique perspective when it comes to writing about accessibility, the shift in his inbox now that he writes at Forbes, his favorite quarantine activity, and more.

Mar 30, 2021

Tomio Geron, Protocol

On today’s episode, Tomio Geron, a Senior Reporter for Protocol, joins us. Tomio writes about technology with a focus on fintech. He has an extensive journalistic background and has previously written for The Wall Street Journal, Forbes, Dow Jones VentureWire, and Red Herring.

Tomio starts by sharing more about Protocol’s focus as a news outlet, a pitch he received about an FDA-approved product, answers an audience question about the best way to approach him with a story, and more.

Heather Somerville, WSJ
Mar 23, 2021

Lydia Dishman, Fast Company

Today, we’re joined by Lydia Dishman, a regular contributor to Fast Company. Lydia writes about the intersection of tech, leadership, and innovation. Lydia has been an independent journalist since 2009 and previously wrote for SC Magazine, CBS Interactive, and USA Today.

Lydia shares details about surveys and sample sizes, one of her recent pieces about the places to work at home, shares praise about her Fast Company co-workers, and much more.

Mar 16, 2021

Emily Canal, Insider

Today, Emily Canal from Insider joins us on the podcast. Emily is a senior reporter at Insider covering entrepreneurship around small business and strategy. Prior to joining Insider, Emily was a reporter for Inc. Magazine and Forbes.

On the episode, Emily dives right into the stories she’s covering and reporting on, subject lines that catch her attention, some of her recent favorite books, and so much more.

Mar 09, 2021

Mar Masson Maack, The Next Web

Today, Mar Masson Maack from The Next Web joins us. Mar is the Editor of Growth Quarters and Podium at The Next Web and joined the outlet in 2017.

During today’s episode, Mar tells us more about the tie in between Growth Quarters and Podium and The Next Web, the percentage of pitches in his inbox, how he analyzes pitches and sources, and more.

Apr 11, 2021

“I think that there’s kind of the two routes that it goes down, most days. It’s either breaking news happens, and you cover it as like spot news, and then sometimes it might be meaty enough or complicated enough, where you say, “Let’s do like a second day thing where we break it down.” We break one component of it down into even more analysis.”

– Jacob Bell, BioPharma Dive
Mar 02, 2021

Heather Somerville, The Wall Street Journal

Our guest on the show today is Heather Somerville, a technology reporter for The Wall Street Journal. Heather joined The Journal in 2019 and covers venture capital and finance.

Heather started her career in 2007 with The Charlotte Observer and has previously reported on the tech industry for Reuters and the Bay Area News Group, including the San Jose Mercury News.

Today, Heather shares more about her openness to Zoom “coffee meetings,” her passion for writing a particular type of story, her thoughts on embargoes, and more.

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“I speak from the perspective of someone who was a guest on this lively show. Beck Bamberger does a great job of setting a relaxed tone that produces an entertaining and informative conversation that makes a download worth the time for the listeners, particularly for public relations professionals. I recommend giving it a whirl”

A mild mannered reporter
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“PR pros - if you aren’t listening to this podcast you need to! Each week this podcast goes behind the scenes with well known journalists and gives you insight into what they are working on, tips for pitching, what they do and don’t like. You sometimes learn personal info which you can leverage in your pitches. We all know that cutting through the weeds and getting a reporters attention is getting harder and harder but this podcast gives you the tools to get a reporter to respond and get your client the coverage they want!!!! Make sure you add this to your list of favorites.”

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“I have listened to several episodes of this podcast and have found them extremely valuable. The journalists on the show share tips about what they look for in pitches, the dynamics of their team/outlets, how they compile their stories, and what their thoughts are on the changing journalism landscape.

All PR pros should be listening to this podcast! It’s been so helpful. ”

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