“Coffee with a Journalist” features candid conversations with top tier editors, reporters, and journalists who share their publicist pet peeves, pitching best practices, outlook on the future of journalism, and more.

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Aug 31, 2021

Sasha Lekach, Mashable

Today, we’re speaking with Sasha Lekach, a tech reporter at Mashable. Sasha covers everything transportation and tech for Mashable, out of their SF office. That means self-driving cars, electric vehicles, mass transit, ride-hailing apps, and more. She's been reporting out of her hometown over the years at Bay City News, SFGate, and even made it out of California to write for the Chicago Tribune.

On the episode today, Sasha talks more about her inbox filtering system, the different ways her stories come to life, answers an audience question about pitching, and lots more.

Aug 24, 2021

Nathan Ingraham, Engadget

This week we’re joined by Nathan Ingraham, deputy managing editor of Engadget. In his role, Nathan keeps track of the site's daily news operations and also covers Google, Apple, gaming, apps, and weird internet culture. Prior to Engadget, Nathan was a news editor and reporter for The Verge.

During the episode today, Nathan shares more about his role and responsibilities as deputy managing editor, the best way to approach him if you want to work together, why he appreciated brevity and camaraderie, and more.

May 18, 2021

“The majority of the pitches that come to me say exclusive and here’s my answer to that, “Probably not. No, it’s not. Don’t even pretend. No, it isn’t so shut up. It’s not exclusive.” That bugs the crap out of me.”

– Terry Stanley, Adweek
Aug 17, 2021

Shannen Balogh, Insider

Today on Coffee with a Journalist we’re joined by Shannen Balogh, a reporter at Insider. Shannen covers payments and fintech on the finance team at Insider. She is interested in the future of how we pay and get paid, and the role that startups and incumbents play in payments innovation. She started at Insider as an editorial fellow in September of 2019 before becoming a junior reporter in March of 2020.

On today’s episode, Shannen shares more about using labels in her inbox, where she gets inspiration for her stories, the percentage of relevant pitches she receives, and more.

Aug 10, 2021

Rebecca Bellan, TechCrunch

This week we’re joined by Rebecca Bellan, a transportation reporter at TechCrunch. Rebecca covers all things transportation for TechCrunch including the tech and the people behind how people move throughout cities, and how companies bring sustainable mobility to the world. Previously, she has held positions at Forbes, CityLab, and The Atlantic.

During the episode today, Rebecca talks about pitch subject lines, the annoyance of follow ups, the uniqueness of writing about technology, and more.

Aug 03, 2021

Holden Page, FinLedger

Our guest on the show today is Holden Page, director of FinLedger. Holden covers venture capital and mergers & acquisitions in the fintech space. Prior to joining FinLedger, he was a managing editor at Crunchbase and owned his own venture firm from 2013 to 2017. 

On the episode today, Holden talks about pitches in his email inbox and his Twitter inbox, why honest sources are the best ones to work with, why he assumes good intent with sources, and more.

Lydia Dishman, Fast Company
Jul 27, 2021

Dan Bova, Entrepreneur

Joining us on the show today is Dan Bova, an editorial director of digital content for Entrepreneur. Dan has worked for a number of news outlets and TV shows including Maxim Magazine, Stuff Magazine, The Alec Baldwin Show, and Jimmy Kimmel. He’s also written a humor column that has appeared throughout the USA Today network.

During the episode, Dan shares more about his role and responsibilities as editorial director of digital content, what types of pitches and content fit his outlet’s audience best, why he appreciates any sort of positive feedback, and more.

Jul 20, 2021

Kendall Baker, Axios

Joining us today is Kendall Baker, a sports editor for Axios. Kendall writes the daily Axios Sports newsletter and he covers the stats and stories driving the conversation. He is also the former Founder of Sports Internet which was acquired by Axios in 2019.

During the episode, Kendall shares about his love of playing and following sports, some of the ways he compiles the sports newsletter at Axios, why he appreciates personal notes from sources, and more.

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“I speak from the perspective of someone who was a guest on this lively show. Beck Bamberger does a great job of setting a relaxed tone that produces an entertaining and informative conversation that makes a download worth the time for the listeners, particularly for public relations professionals. I recommend giving it a whirl”

A mild mannered reporter
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“PR pros - if you aren’t listening to this podcast you need to! Each week this podcast goes behind the scenes with well known journalists and gives you insight into what they are working on, tips for pitching, what they do and don’t like. You sometimes learn personal info which you can leverage in your pitches. We all know that cutting through the weeds and getting a reporters attention is getting harder and harder but this podcast gives you the tools to get a reporter to respond and get your client the coverage they want!!!! Make sure you add this to your list of favorites.”

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“I have listened to several episodes of this podcast and have found them extremely valuable. The journalists on the show share tips about what they look for in pitches, the dynamics of their team/outlets, how they compile their stories, and what their thoughts are on the changing journalism landscape.

All PR pros should be listening to this podcast! It’s been so helpful. ”

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