“Coffee with a Journalist” features candid conversations with top tier editors, reporters, and journalists who share their publicist pet peeves, pitching best practices, outlook on the future of journalism, and more.

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May 11, 2021

Jacob Bell, BioPharma Dive

This week we’re joined by Jacob Bell, a senior reporter for BioPharma Dive. In his role, Jacob covers the FDA, big pharma, and drugmakers. He has held positions at Industry Dive including reporter and associate editor and has reported for other notable outlets including The Deal, TheStreet, and McClatchy.

On the episode, Jacob tells us about pitches that grab his attention and ones that completely miss the mark, his preference for sources using bullets, his hopefulness for the future of journalism, and more.

May 04, 2021

Jane Thier, CFO Dive

Today on Coffee with a Journalist, we’re chatting with Jane Thier, an associate editor for CFO Dive. Jane covers the news surrounding financial executives from major companies to politics and universities. She previously worked for Sauce Magazine, SmartAsset, and Thunderfoot as an editorial intern.

During the episode, Jane tells us more about the various publications underneath Industry Dive, how often she is producing stories and what she includes in them, what she values in a pitch, and more.

Apr 27, 2021

Brena Nath, HousingWire

Today on the show, we’re joined by Brena Nath, a managing editor for HousingWire Plus. In her role, Brena breaks down the daily news cycle for insights and analysis around the housing industry. Her coverage aims to connect, build relationships, and spotlight top industry voices. Brena has worked on both sides of the aisle throughout her career not only as a reporter and editor but also as a PR and community manager.

During the episode, Brena talks more about HousingWire’s general coverage area and their move into the B2C space, the hundreds of pitches she receives per day, the importance of building connections with sources, and more.

Jan 12, 2021

“I would say maybe like 60% [of stories] come from a pitch and 40% come from just networking with company founders and VCs.”

– Christine Hall, Crunchbase News
Apr 20, 2021

Simon Cohen, Digital Trends

On today’s episode, we’re joined by Simon Cohen, a contributing editor for Digital Trends’ Entertainment and Home Theater sections. Simon covers consumer technology including audio and video products. He has been a journalist for over 15 years and has written previously for VentureBeat and OZY.

During the interview, Simon shares more about being a technology reviewer and the influx of products he receives, how he reads every email that lands in his inbox, his favorite Danish drama on Netflix, and more.

Apr 13, 2021

Erika Wheless, Digiday

Today on Coffee with a Journalist, we’re joined by Erika Wheless, a Commerce Reporter for Digiday. Erika reports around content and commerce including stories about platform shopping experiences, eCommerce data privacy, and tech’s impact on eCommerce.

During the episode, Erika tells us about her coffee upbringings, her fascination with social media platforms entering the e-commerce space, her proudest moments as a journalist, and more.

Apr 06, 2021

Steven Aquino, Contributor

Today on Coffee with a Journalist, we’re joined by Steven Aquino, a freelance journalist, and contributor to Forbes, TechCrunch, and Macworld. Steven covers technology, accessibility, special education, and more. He’s been a journalist since 2013 and writes a weekly column at Forbes about accessibility and assistive technology as a part of their diversity and inclusion coverage.

During the episode today, Steven tells us about his unique perspective when it comes to writing about accessibility, the shift in his inbox now that he writes at Forbes, his favorite quarantine activity, and more.

Julia Boorstin CNBC
Mar 30, 2021

Tomio Geron, Protocol

On today’s episode, Tomio Geron, a Senior Reporter for Protocol, joins us. Tomio writes about technology with a focus on fintech. He has an extensive journalistic background and has previously written for The Wall Street Journal, Forbes, Dow Jones VentureWire, and Red Herring.

Tomio starts by sharing more about Protocol’s focus as a news outlet, a pitch he received about an FDA-approved product, answers an audience question about the best way to approach him with a story, and more.

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“I speak from the perspective of someone who was a guest on this lively show. Beck Bamberger does a great job of setting a relaxed tone that produces an entertaining and informative conversation that makes a download worth the time for the listeners, particularly for public relations professionals. I recommend giving it a whirl”

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“PR pros - if you aren’t listening to this podcast you need to! Each week this podcast goes behind the scenes with well known journalists and gives you insight into what they are working on, tips for pitching, what they do and don’t like. You sometimes learn personal info which you can leverage in your pitches. We all know that cutting through the weeds and getting a reporters attention is getting harder and harder but this podcast gives you the tools to get a reporter to respond and get your client the coverage they want!!!! Make sure you add this to your list of favorites.”

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“I have listened to several episodes of this podcast and have found them extremely valuable. The journalists on the show share tips about what they look for in pitches, the dynamics of their team/outlets, how they compile their stories, and what their thoughts are on the changing journalism landscape.

All PR pros should be listening to this podcast! It’s been so helpful. ”

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