PR 101 - Leads:

The Ultimate
Guide to Pitching


Let's face it, pitching journalists and earning media placements for your brand and clients is no easy feat. With journalists being severely outnumbered and news stories constantly being shared, it's important to target the right message to the right person at the right time. That's why we analyzed over 1000 pitches to find what works and how you can repeat this process for success.

Review 3 different examples of pitches that followed a similar format, included a newsworthy angle with supporting information, and resulted in coverage.


  • Craft newsworthy pitches based on specific topics
  • Be succinct and get your point across clearly
  • Incorporate keywords into your pitch
  • Use data to prove your credibility
  • Time your pitches around popular news topics

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