Pitch Examples
Real examples to help you pitch easier (and faster)
Make Pitching the Easiest Part of Your Job
Copy and paste the prompts below to craft stronger pitches that garner better matches and more responses from journalists.
Intro Pitches
Use the template below to introduce your company or client to journalists. Copy and paste this prompt into the Pitch Form.
Subject: Introduction to [company name]
Company: [company name or spokesperson]
URL: [company homepage or About Us page]
WHAT: I wanted to introduce [company name] since they align well with the work you cover. They offer [service/product] to [audience/customer]. Here are a few reasons why should know more about them:
WHY: [include USP about the company]
WHY: [include USP about the company]
WHY: [include USP about the company]
Don't forget to use the Pitch Checker and review your pitch checklist!
Thought Leadership
Use the template below to introduce your company or client to journalists. Copy and paste this prompt into the Pitch Form.
Subject: Introduction to [company name]
Company: [company name or spokesperson]
URL: [company homepage or About Us page]
WHAT: I wanted to introduce [company name] since they align well with the work you cover. They offer [service/product] to [audience/customer]. Here are a few reasons why should know more about them:
WHY: [include USP about the company]
WHY: [include USP about the company]
WHY: [include USP about the company]
Surveys
Use the template below to share survey findings and results with journalists. Copy and paste this prompt into the Pitch Form.
Subject: [data point][finding from survey]
Company: [company name]
URL: [company homepage or blog]
WHAT: Did you know [finding from survey]? These findings come from [company name], a leader in [industry]. After surveying [sample size], [company name] noticed:
WHY: [survey finding #1]
WHY: [survey finding #2]
WHY: [survey finding #3]
Don't forget to use the Pitch Checker and review your pitch checklist!
Product Launch
Use the template below to announce an upcoming product launch to journalists. Copy and paste this prompt into the Pitch Form.
Subject: [company name] secures [amount] in [round]
Company: [company name]
URL: [company homepage or About Us page]
WHAT: I thought you'd be interested in checking out [new product]. This product is made by [company name] and does __. It's used by [audience or customer] for [use case]. Here are a few highlights about [new product]:
WHY: [key feature #1]
WHY: [key feature #2]
WHY: [key feature #3]
Don't forget to use the Pitch Checker and review your pitch checklist!
Travel
Use the template below to share about travel and experiences with journalists. Copy and paste this prompt into the Text Form.
Subject: NEW: [amenity] at [company name or location]
Company: [company name]
URL: [company homepage or featured page]
TEXT: Looking for luxury? Guests can now enjoy [amenity] at [company name or location]. The new [amenity] offers guests the chance to experience ___. For a glimpse, find the hi-res photos attached.
Funding
Use the template below to announce a funding round to journalists. Copy and paste this prompt into the Pitch Form.
Subject: Introduction to [company name]
Company: [company name or spokesperson]
URL: [company homepage or About Us page]
WHAT: I am reaching out to offer you an exclusive on some upcoming funding news from [company name], a [what company does].
[Company name] received [funding amount] from [funding group(s)], which will go towards:
WHY: [Explain the problem and why it needs funding]
WHY: [why money going towards the above objective is important]
WHY: [the expected outcomes of the funding round]
Don't forget to use the Pitch Checker and review your pitch checklist!