Today’s competitive world of public relations is fast-paced, runs on data, and requires nothing short…
Pitching is an art that many want to master, but few can. When you want to make an impact, pitching can be the best bet. But, since pitching is an art, knowing the hows and what’s of it is vital.
In this article, you will know more about the differences between pitching a reporter and an editor and how to master the art of pitching for assured results.
Let’s start by understanding who’s a reporter and how the designation is different from an editor.
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What is a Reporter?
A Reporter is a selfless, courageous individual who stays put when the situation is hostile and brings out the truth. A Reporter is also the one who, unlike you and me, visits exotic places and experiences things first-hand, so you know the truth. Hence, a Reporter’s life moves around two things – credible news and nothing but the truth.
You can find Reporters working for news channels, government agencies, newspapers, news websites, and radio channels. However, to ensure that the hard work of a Reporter is acknowledged and gets published, they need to coordinate with an editor. Let’s understand what an editor is now.
What is an Editor?
An Editor is the one who gives shape to a raw article submitted by a journalist or reporter. A News Editor modifies the language and makes it reader-friendly. They also evaluate the images submitted by a reporter. Once a News Editor is satisfied with the quality of the article, they give the go-ahead, and the article gets published. So an editor needs to have an acute understanding of language, grammar, style, and punctuation.
Similarities Between an Editor and a Reporter
Although there are many differences between an editor and a reporter, they are similar in a way. Both aspire to bring credible news or information to the audience. Both follow a clear structure while preparing news-worthy content.
Since news reporters usually work under considerable pressure to bring news, they frequently take inputs from editors to structure the content well. Editors often advocate for quality reporters since the reporter-editor relationship is crucial for the growth of the newspaper, website, channel, or agency.
In essence, an editor is like a guide who empowers the reporter to understand the bigger picture and tailor the news according to client requirements.
Differences Between an Editor and a Reporter
Reporters and editors are different in many ways. The conservative school thinks that an editor is also a reporter who has grown up to take bigger roles. The statement is not entirely wrong, though.
It is not uncommon to find reporters who have grown to become an editor. An editor’s responsibility is much higher than a reporter’s. While the reporter collects information from the ground, an editor sifts through the information and makes it relevant for the audience.
An editor also assigns tasks to reporters and ensures that the work aligns with the client’s requirements. Unlike a news reporter, an editor can climb up to the envious position of a ‘Bureau Chief’ in no time.
Hence, although both reporters and editors need each other, their job responsibilities differ.
Now that you know the similarities and differences between a reporter and an editor, let’s learn about some foolproof ways to pitch each.
The Best Way to Pitch a Reporter
Generally, companies or individuals pitching a reporter employ several techniques. Some yield results; others don’t. You can try any of these four ways to pitch a reporter – send a cold email(s), have a press release, rope a PR (Public Relations) firm, or pitch the reporter directly.
No wonder, of all the methods mentioned above, roping a PR firm and pitching the reporter directly are two best ways to pitch a reporter.
If you hire a PR firm to pitch for you, they will do so against a fee. The fee usually depends on the quality of the work.
However, the most cost-effective way to pitch a reporter is to pitch it by yourself. To do it efficiently, you need to know the purpose of the pitch exactly. The second thing to know is what you are pitching. The third step is to select the reporters you want to pitch.
A survey found that nearly 90% of all reporters in the US prefer to be contacted by email. Hence, you also need to design an impeccable email containing your pitch. You can check some quality pitches here.
The Best Way to Pitch an Editor
Pitching an editor is somewhat different from pitching a reporter. Editors are masters in their trade, and you cannot send a lousy pitch.
The first thing you need to do is write an attention-grabbing subject. The editor must understand the urgency of the pitch. Secondly, news editors typically check news-worthy pitches. Try evaluating your content and making it newsworthy before pitching.
Identifying the Unique Selling Proposition (USP) of your content is crucial at this stage. You must clearly answer the purpose of your pitch and what makes it stand out.
In the end, provide a Call-to-Action (CTA) to let the editor know what you want from the pitch.
How are the Pitches for a Reporter Similar and Different Than the Pitches Received by an Editor?
Reaching an editor for a pitch is often easier than reaching out to a reporter. This statement is not universal, though.
Since editors spend most of their time in front of a computer, it is convenient for them to read emails when you send them. However, if they are swamped, you might have to wait longer than anticipated. Accessing a reporter might be a little trickier since they remain loaded with work through the day and night.
However, the most considerable similarity between the two is that both keep their ears and eyes open for newsworthy and informative content.
Pitching is an art that’s easier said than done. Improve your knowledge with these free resources to make your pitch perfect. Read more on the media in our media guide, which breaks down the structure of newsrooms, the different types of publications, and much more.