Maggie Kimberl is a PR pro at NowSourcing.
Maggie Kimberl of NowSourcing is no newcomer to the PR and journalism world. Graduating from the University of Louisville in 2004, Maggie began her career in journalism as a staff writer for Louisville.com in 2013. From there she continued her journalism path by writing for publications like The Whiskey Wash, Flaviar, The Bourbon Review, and American Whisky Magazine, while at the same time transitioning into her PR role at NowSourcing in 2014.
Being that she has had her fair share of experience in both industries, making her quite multi-faceted, she knows the ins and outs of publicist/journalist relationships. She continues to grow both her journalism and PR careers side by side, making her a valuable asset to both worlds. Enjoy our PR blog about her daily life as a PR pro, her best career moment thus far, and the best PR advice for pitching media she has to give below!
What is daily life like for you as a PR professional working at NowSourcing?
It’s all about building relationships. Whether I’m emailing someone something I think they might like or responding to them about something they have asked for, I want people to know they can count on me. So there is a lot of communication and learning going on throughout the day.
I spend a lot of time actually getting to know many of the people I’m pitching every day. It’s always interesting to learn how much we have in common. I once had an entire conversation with someone about the dire need for socks in homeless shelters – it’s just something that gets forgotten so much. It’s important to remember that there’s a human behind your emails, whether you are sending or receiving them. Getting to know someone a little better takes a little effort but more often than not it is greatly appreciated.
What has been the best moment of your PR career so far? Is there more than 1?
I love to learn new things and conquer new challenges, so whenever I achieve something that I have never done before it makes me pretty happy. The first time I got a story placed was pretty exciting, but there’s always a new challenge to overcome.
Who have you worked with and what placements have you secured?
We work with clients that range from tech companies to eyeglasses companies and everything in between. We love when things hit big sites like Entrepreneur, but we also love the relationship building with the mid to mid-high range publications because we know they’re going places, too.
Right now we’re promoting an infographic about the sharing economy – Did you know that you can rent swimming pools just like a rideshare app? I sure didn’t. That one has been featured on Value Walk, Hackernoon, WebProNews, A New Domain, and more. We’ve also got one about the AI Economy – did you know that over the next 10 years artificial intelligence is projected to add $13 trillion to the global economy? That one has been featured on Dice, Robotics Business Review, Techaeris, Inside Big Data, and more. We’ve got infographics about the importance of having a purpose in life, how to transition from college to career, the office of the future, and more. I love that we always have new and interesting projects to work on, and our media partners seem to appreciate the quality of our work and storytelling.
What is the best PR advice you have given or received?
Be authentic. If you’re just trying to get something from someone, they are going to be able to tell. Be authentic so they know you are a real person and your mission should be to give them something THEY value, not to talk them into doing something for you.
What are some career goals you are aiming for?
I get to do some pretty amazing things, and they are things that didn’t exist when I was in college. My biggest goal is to just keep learning new things. As Sheryl Sandberg said, if I plan my next move now I’m limited to today’s options. I’m keeping an open mind and planning to just keep learning and growing.
What is your life like outside of the office? Hobbies/Passions?
Outside of this career, I am also the Content Editor for American Whiskey Magazine, which keeps me pretty busy. I travel all over the place educating people about whiskey, which is exactly as fun as it sounds! I also have two kids and we love to go to yard sales and collect vintage media like records, cassette tapes, and VHS tapes. It’s fun to teach them about the olden days :)
Maggie Kimberl of NowSourcing gave great PR advice about being authentic in your pitches to the media! Want more? Check out our PR Profile series where we dive into your favorite journalist’s origins, their storytelling processes, and more! To start, check out Public Relations Profile: Tawanda Carlton of Media Frenzy Global. Learn about how she balances her career and motherhood, her start in PR, and how she proves value to her clients.