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PR Tool of the Month: Juice Analytics

PR Tool Of The Month: Juice Analytics

As PR professionals, we know how important data is when it comes to tracking results, proving the value of our efforts, and strategically pitching our news. Creating decks and presenting data can take a lot of time, but with the right tools, we are able to present our results in manageable ways that don’t neglect strong design and presentation standards.

This month, we are talking all about data and easy ways to present it powerfully to “wow” clients. Juice Analytics is a trusted source for presentations and data visualizations. Another bonus? You don’t need to be a designer, coder, or have any formal training or certification in order to use it. Juice Analytics aims to make data understandable to the everyday decision makers, ambitious clients, and even internal teams. According to them, here are their three guiding principles:

    1. “Data must be a conversation, not just a presentation.”
    2. “Users should have an experience that matches the apps they enjoy on their smartphones and browsers.”
    3. “Businesses need a complete solution, not a build-it-yourself kit.”

Data is a powerful tool to prove the value and ROI of PR efforts. We also know that clients love nothing more than being able to easily understand where their money went, how it benefited them, and the predictions for how they can continue to see return down the road. Also, who doesn’t love an interactive data set?!

We had the opportunity to sit down with Zach Gemignani, the CEO and Founder of Juice Analytics, to discuss: 

  • Why Juice Analytics was created
  • The problem Juice Analytics solves
  • What users expect from your platform within the next 6-12 months
  • His personal founder journey

 

 

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Want to see more tools for PR? Check out our PR 101 blog category, which breaks down top tips, tools, and strategies for succeeding in your role.

Also, be sure to head to our YouTube to view additional interviews with Founders to learn about the top tools to help PRos, plus tools and tricks from journalists themselves.

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Kendall began her journey at OnePitch as an intern in January of 2019 and is now the Marketing Manager handling all of the marketing efforts ranging from social media to content, and emails. She studied communications at San Diego State University and enjoys drawing, being outside, and practicing yoga in her free time.

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