On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy, Digital PR Strategist at Journey Further, that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked:
Let’s take a look at the actual pitch that placed:
Subject line: You can now bathe in actual Champagne and 24k gold, on a luxurious UK spa break
Looking for luxury? Well, you can now bathe in Champagne and 24k gold in a new pampering experience.
The first of its kind in the UK, the new spa break will include a sumptuous soak in Champagne and 24k gold as well as a premium gold leaf facial and dinner at AA Rosette restaurant. To offer the exclusive experience, [company name] has teamed up with the beautiful 5 star rated boutique hotel, [hotel name].
For a glimpse into the pampering paradise, please find all high-res images here.
The full teaser video can be downloaded here.
For more information please see the press release below.
We thought this piece would be of interest to your readers, let me know if you have any questions.
Our PR bestie explains why it worked:
- “The concept of the campaign was brand new and had never been done before.”
- “It related directly to the readers of luxury travel publications, which we were aiming to target.”
- “We had really strong visuals and video to accompany the pitch which is always attractive to journalists.”
For additional tips on how to pitch Travel + Leisure, view this pitch example that highlighted a new attraction in the St. Louis area.
Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at firstname.lastname@example.org with your pitch and 3-5 reasons why you believe it worked.
See all the other examples of Pitches That Placed by viewing our list on The TypeBar. From Digiday to Fast Company, we have you covered with all the examples you need.
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