On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in AfroTech for a big event announcement. Let’s see why this pitch worked:
Let’s take a look at the actual pitch that placed:
Subject line: The ____ Family’s New VR Tech to Treat PTSD in Incarcerated Citizens
My name is ____ , I’m the Founder of ____ and I wanted to propose an interview with ____, the Executive Director and Co-Founder of ____ and daughter of the legendary ____.
With ____, she has developed a groundbreaking program that integrates new VR/AR technologies and the arts to improve the ability of returning citizens to develop the essential core skills necessary to return to the community successfully. It’s a scientifically validated art-based program that has been used to create breakthrough treatments for PTSD and is showing promise in the treatment of many other mental health conditions.
(picture of VR in use by incarcerated men with ____ engaging with participants)
She just announced HB95, a star-studded birthday concert for her father ____’s 95th birthday. Monies from tickets sales will be used towards the tech initiative.
The event will occur on March 1, 2022, at New York City’s The Town Hall Theater at 7:00 p.m. ET. It will feature musical performances, video tributes, and testimonials from civil rights and racial justice leaders, elected officials, musicians, actors, and more. Among the confirmed participants are Aloe Blacc, Alicia Keys, Spike Lee, John Legend, Laurence Fishburne, Doug E Fresh, Danny Glover, Bill T Jones, Amy Goodman, Lenny Kravitz, Michael Moore, Q-Tip, Tim Robbins, Rev. Al Sharpton, Bryan Stevenson, Sweet Honey in the Rock, Jesse Williams, and Alfred Woodward.
Here is a link to the release: [insert link]
Gina Belafonte is available to talk about the amazing work at the organization, the tech program, her father’s rich legacy & their upcoming fundraising event.
Thank you for your consideration.
Our PR bestie explains why it worked:
- “Relevancy – Afrotech highlights amazing tech news and announcements in the Black diaspora”
- “Importance – Harry Belafonte is a living legend and him turning 95 is a big deal”
- “Star appeal – enough said lol”
Looking to pitch stories around diversity? View our list of 5 DEI journalists to add to your media list and keep on your radar.
Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at firstname.lastname@example.org with your pitch and 3-5 reasons why you believe it worked.
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