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Michelle Garrett is a freelance PR pro & PR trade contributor. Michelle Garrett has many talents and accolades including being an award-winning author, editor, and freelance publicist. Michelle has racked up over 20 years of experience with accomplishments attributing to…
CES 2019 housed a ton of great products from companies looking to push for innovative consumer goods. This year was particularly great for those looking to smarten up their homes and put many of their day to day processes on…
Ben Coxworth is managing editor for New Atlas in North America. According to Merriam Webster an Ice breaker is: something said or done that helps people relax and begin talking in a social situation. When it comes to working with…
The outlets include Gizmodo, The Verge, Recode, and more. This year has been full of highs and lows and we can all agree on one thing...it’s been one heck of a year for reporters and journalists, and the stories they’ve…
The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…
Michael Belfiore is an author and contributor for Bloomberg. Michael Belfiore is an author, journalist, and business owner. He has been at the forefront of technology and innovation since he started his career covering the launch of the first privately funded…
Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…
Thinking about working with an influencer to help promote your campaign? You're not alone. Many companies are considering influencer marketing campaigns to promote their products/services and according to Shane Barker, "30% of consumers are more likely to buy a product recommended…
See what items Taylor Lorenz keeps on her desk. Taylor Lorenz is a staff writer at The Atlantic. Follow her on Twitter @TaylorLorenz. Taylor Lorenz might be known by some for her infamous avocado toast roast (no pun intended) tweet, or for her…
As PR professionals, one of the most important Key Performance Indicators (KPIs) of a campaign is the response rate from writers. Journalists are outnumbered 6:1 by publicists which results in journalists receiving more email pitches than they can handle. In addition to…
Do you know what’s scary - aside from the hoard of small yellow minions begging for your hard-earned candy? The things that are scariest for us, don’t often translate to the masses such as the ever-present pressure to justify PR…
Steven Aquino is a contributing writer at TechCrunch. I recently had the opportunity to catch up with Steven Aquino, freelance journalist, and co-host of the Accessible podcast, based in San Francisco, CA. Steven started his writing career in January of 2013 penning…
Influencers. So hot right now. It seems like everywhere we turn there is a self-proclaimed “influencer” promoting a new product, service, or e-book they have written on social media. There’s a surplus of influencers across a wide range of industries.…
Backlink, SEO, SEM. We all hear these words buzzing around the PR and marketing space. What do they really mean? And more importantly, why the heck are they so expensive?! Public Relations professionals seek placements in digital outlets to provide…
Jillian D’Onfro is a reporter at CNBC covering Alphabet and Silicon Valley. I recently caught up with Jillian D’Onfro, tech reporter for CNBC where she focuses on Google’s parent company, Alphabet, and culture within Silicon Valley. She is also a former senior tech…
Books include Bad Blood, In Cold Blood, and Nothing to Envy. September 6th is “National Read a Book Day", and as we celebrate great stories here at OnePitch, we wanted to share with you some of our favorite books written…
Startup communities are essential in helping new, and current, brands expand their reach, provide resources for growth and development, offer a way to connect with investors and advisors, and provide a great way to network with other entrepreneurs. Below are…
Polina Marinova is an Editor at Fortune Magazine. Earlier this month I had a chance to chat with Polina Marinova, Editor at Fortune and author of the weekly newsletter “The Profile” and the weekday newsletter “Term Sheet.” Polina began her career in journalism…
If there is one thing that PR pros need to be good at accepting, it’s rejection. You sent the perfect pitch and made sure you did your homework, contacted the journalist using their preferred method, and explained they WHY behind…
Congrats! Your latest pitch was picked up on OnePitch and now your new journalist contact is asking you to send over a media kit. You, of course as the savvy publicist you are, are prepared and get this sent in a timely…
