Congrats! Your latest pitch was picked up on OnePitch and now your new journalist contact is asking you to send over a media kit. You, of course as the savvy publicist you are, are prepared and get this sent in a timely…
Twitter is fun. You get to learn about weird hashtag holidays, tweet GIFs from The Office, and comment on sports and The Bachelor with millions of your closest friends. It also has some useful features, like finding out about breaking…
Alastair Goldfisher is the Venture Capital Editor at PE Hub Network. Follow him @agoldfisher. A few weeks ago, I had the opportunity to sit down & chat with Alastair Goldfisher, Venture Capital Editor for PE Hub Network which publishes PE Hub and Venture Capital…
In our last edition of Five Journalists We Can’t Get Enough of on Twitter, we mentioned that the importance of social media in the eyes of a journalist is its ability to amplify news. “Social media plays a big role because…
There was once a point in time where being published was a rigorous and exclusive process held only for the elites within a society. In today’s day and age nearly anyone with something to say and an internet connection can…
For anyone involved with media relations, there is a good chance that Twitter is one browser tab that is always open. A guide put together by the UC Berkely Advanced Media Institute stated that Twitter matters to journalists because “one of…
Sarah McBride is a reporter at Bloomberg covering Venture Capital and Technology. Follow her @mcbridesg. We caught up with Sarah McBride, Reporter for Bloomberg and former correspondent at Reuters. Sarah started her writing career as an intern and then reporter in Kuwait at the…
With the end of June creeping up on us, it’s easy to wonder where the time has gone. One day we’re excited about setting 2018 goals, and the next we’re being asked about plans for Q3! The fact of the…
In today’s growing media landscape, the need for newsworthy content is at an all time high. Battling political headlines, the next unicorn, or the next unicorn to IPO seems to take all the attention off the “smaller players.” Think about…
If you are on Twitter following your favorite journalists, there’s a 99% chance that you have come across a tweet calling out communications professionals for... well... Less than professional behavior. We asked some of our favorite journalists about the frustrating…
In public relations, we are always juggling various tasks, deadlines, communication with our clients (often more than one at a time) and coworkers on a daily basis, which means switching between various projects at a minute’s notice. The saying, “I…
Drew Prindle is the Emerging Technologies Editor at Digital Trends. Follow him @GonzoTorpedo. I recently had a chance to chat with Drew Prindle, Emerging Technology Editor for Digital Trends. Drew has been in journalism for over 5 years where he…
Think about your favorite brand for a minute. Have you told anyone about it recently? According to Amazon CEO and founder, Jeff Bezos, “Your brand is what people say about you when you're not in the room”, so the question…
Anyone who pitches to the media knows there’s one major outcome that defines success: the placement. What makes a marketer great at crafting a story pitch that is compelling enough to result in a media placement? Many marketers would argue…
Tanisha A. Sykes is a personal finance writer and editor side-hustling her way to a booming business. Follow her @tanishastips. We caught up with Tanisha A. Sykes, contributing careers and finance writer for USA Today and former senior editor of…
It’s no surprise that journalists and publicists have a complicated relationship with one another. Both need each other to successfully start great stories, but outdated pitching practices have put that dynamic on the rocks. With an average of 23 pitches…
