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The beginning of the year always begins with one of the most popular events for tech media professionals and brands, Consumer Electronics Show (CES). The upcoming year’s hottest consumer tech products are unveiled - most often in dramatic fashion -…
After identifying the most popular tech industries tech media professionals responded to, we’re now diving into the most popular tech topics. The analysis scanned over 1000 pitches from 500+ publicists to identify what topics, or “angles,” were most sought after…
Our recent pitch analysis spanning over 1000 pitches uncovers the top tech industries journalists responded to on OnePitch along with the most popular industries pitched by publicists. The eBook analyses publicist pitches across the span of 18 months to learn…
The holidays always remind us to reflect on what we’re most thankful for. Whether it’s good health, a loving family and friends, or your most favorite tech gadget there’s no shortage of things you can list. Here’s a list of…
Reaching the right tech journalist at the right time with the right message is kind of like gambling. You’ve identified the right person, you’ve made sure the information you’re sharing is relevant and timely and yet you didn’t hear back.…
These outlets include Fast Co, The Verge, and HBR.org. October was booked up with spooky-filled activities, costume planning, and candy corn eating festivities. We understand your October was busy, but there were a whole bunch of tech topics floating around.…
Emily Cegielski is a senior editor at Observer. A true Southern Belle, Emily Cegielski, Senior Editor for Observer, began her career in journalism at the University of Mississippi, also known as Ole Miss. She climbed the ranks of journalism, holding…
Visuals can help improve a PR campaign and a brand's presence. NowSourcing started as a social media consulting agency almost 13 years ago, but right around ten years ago we found that infographics were the key to our success. Infographics…
With PR becoming an even more sought after profession and the skillset of storytelling proving to be invaluable, there is no doubt that the future of public relations is bright. But where exactly is it going? Will there be more…
Bart Schaneman is a reporter for MJ Biz Daily. The marijuana business is booming, and we had the opportunity to sit down with Bart Schaneman - a reporter for Marijuana Business Daily. He’s been in journalism since 2003 and has…
Despite what you may hear from some people, the Press Release is still an effective marketing and pr strategy tool in 2019. It just has to be written in the correct way, and it needs to be distributed properly. There…
Maggie Kimberl is a PR pro at NowSourcing. Maggie Kimberl of NowSourcing is no newcomer to the PR and journalism world. Graduating from the University of Louisville in 2004, Maggie began her career in journalism as a staff writer for…
Mike Melvin is a marketing pro and former CMO at OnePitch. Every company has different environments and different missions, but what sets OnePitch apart is our drive to achieve, our understanding for each other, and our openness to collaborate and…
It’s September, which means it’s back-to-school time. We have all experienced the excitement of starting a new school year with new supplies and we also know how hard it is to keep your kids on track, especially when the back-to-school…
Mike Melvin shares his thoughts on the future of PR and marketing. With both PR and marketing turning heavily towards incorporating more tech, there is no doubt that the two will become more integrated. Like marketing, PR strategy is shifting…
As a marketer in this day and age, it is essential that you have a variety of skills. Take Mike Melvin for example! He has experience in numerous different fields, including web development and design, graphic design, marketing, and content…
Gabriela Barkho is a tech reporter for Observer. Since graduating from Rutgers with a BA in Journalism and Media Studies in 2012, Gabriela’s career has taken off. She has written for top-tier publications like Vice, The Washington Post, and The…
Mike Melvin is a PA native and former CMO of OnePitch. Michael “Mike” Melvin is our next leader of the OnePitch team that we are sitting down with and getting to know more about his life. He is a West…
Just because it's exciting news for the company doesn't mean that the media will care about your pitch. It's important to understand how to produce content that respects what the media needs, to be published as a creator, or to…
Beck Bamberger is the co-founder of OnePitch. With a 6:1 ratio for publicists to journalists, Beck Bamberger understands the frustrations that accompany this statistic. Especially, when it comes to pitching the media. There are major inefficiencies when it comes to…
