With both PR and marketing turning heavily towards incorporating more tech, there is no doubt that the two will become more integrated. Like marketing, PR strategy is shifting to become a more results-driven industry based around concrete numbers and analytics.…
In an ever-changing technology-based world, it is hard to keep track of the newest latest and greatest. In addition to this, it is also hard to tell real news from fake news and this adds to the frustration of finding…
As a marketer in this day and age, it is essential that you have a variety of skills. Take Mike for example! He has experience in numerous different fields, including web development and design, graphic design, marketing, and content creation.…
Gabriela Barkho is a tech reporter for Observer. Follow her on Twitter @gabrielabarkho. Since graduating from Rutgers with a BA in Journalism and Media Studies in 2012, Gabriela’s career has taken off. She has written for top-tier publications like Vice, The Washington…
Michael “Mike” Melvin is our next leader of the OnePitch team that we are sitting down with and getting to know more. He is a West Coast transplant from Philly with a background and passion for art, graphic design, photography,…
Just because it's exciting news for the company doesn't mean that the media will care about your pitch. Respect what the media needs to be published as a creator or be avoided as an irrelevant spammer. I had some success…
With a 6:1 ratio for publicists to journalists, Beck Bamberger understands the frustrations that accompany this statistic. Especially, when it comes to pitching the media. There are major inefficiencies when it comes to these two groups and she is on…
Not only is Jurica a seasoned journalist, he is also a creative that has a passion for marketing, design, and business. He has spent his last 5 years as a columnist at MarketWatch covering topics such as technology, science, gaming,…
Rebecca “Beck” Bamberger knows a thing or two when it comes to journalism, reporting on stories, and the PR space. She is an expert in public relations strategy. How did she get here? She spent a few short years of…
Michelle Kafka knows her way around the world of public relations. Graduating from Florida State with a Bachelors in Media Communication Studies and receiving her Masters soon after in Integrated Marketing Communications, Michelle immediately jumped into all things PR related.…
Not only does Beck have an impressive list of hobbies and passions, but she also has an extremely impressive background. She attended UCLA and was the youngest to attend business school for her MBA. She's a contributing writer for Forbes.com, investor,…
Is following journalists on social media apart of your public relations strategy? With journalists being the most active group on Twitter, there is no denying that figuring out which to follow is not an easy task. Learning about what journalists are…
Rebecca Bamberger, OnePitch Co-Founder, is a force to be reckoned with. She has had her fair share of experience in the media and PR industry, with some of that time being spent in a broadcast newsroom. Rebecca, or Beck as…
Deirdre Newman is the Founder and EIC at OC Startups Now. Follow her on Twitter @OCStartupsNow. Deirdre is a previous tech journalist who turned her love for reporting and building connections into her own company. Founded in March 2018, OC Startups Now is…
At this point, you have probably gotten to know our COO and Co-founder, Jered Martin, pretty well! He created OnePitch with our next guest on this series, Beck Bamberger, after they assessed the gap between publicists and journalists. They wanted…
In a digital age, there is no denying that our relationships are deteriorating. Not only in our personal relationships but relationships with the media. This impacts our ability to pitch, and how certain pitches are pitched to the media. There…
In a society where access to new information is based around news and articles, it's natural that PR plays a pivotal role in sharing their stories with the masses. There is a massive stigma about the relationship between PR pros…
Michael is the PR Manager at Birdroom. Follow him on Twitter @itsmichaelsols. Michael Sols is no newbie when it comes to the media and PR industry. He has years of experience ranging from copywriting to media specialist and now his current role…
To really get to know someone, you have to take it back to their childhood. Whether that be as young as they can remember or their college days, it is these moments that shape and define a person and their…
With summer in full swing and the holidays upon us, it is the time of year when the news begins to really pick up. With almost all journalists using Twitter as the main source of news, it can definitely be…
