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What’s On My Desk: Tanisha Sykes, USA Today

04/25/2018
Jered Martin
Journalists

Tanisha A. Sykes is a personal finance writer and editor for USA Today. We caught up with Tanisha A. Sykes, contributing careers and finance writer for USA Today and former senior editor of Personal Finance and Careers at Essence Magazine.…

6 Ways To Get Your Pitch Ignored Every Time

04/18/2018
Cassie Gonzalez
Best Practices, Publicists, Thought Leadership

It’s no surprise that journalists and publicists have a complicated relationship with one another. Both need each other to successfully start great stories, but outdated pitching practices have put that dynamic on the rocks. With an average of 23 pitches…

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