How To Use OnePitch Scores

We started OnePitch 3 years ago to help facilitate relevant connections between PR, marketing, and communications professionals (aka publicists), and reporters, editors, and freelance writers (aka journalists). The beta launch included a first-of-its-kind pitching platform including a brand new way to craft pitches based on how journalists want to view them. A short time later, we added other features like journalist inquiry and the Brand Index to maximize your potential for reaching journalists effectively and sharing relevant information.

Today, we’re launching a brand new service called OnePitch Scores designed to help you reach the right journalists with your news and reduce the overall amount of time spent on media relations.

The goals of OnePitch has always been to reduce the amount of time spent researching journalists to pitch, eliminate the guesswork of which journalists want to cover your news, reduce inbox clutter for irrelevant pitches journalists receive, and condense the amount of time spent on this entire process giving you more time to focus on the most important parts of your job.

How to Use OnePitch Scores

Our newest feature allows you to easily submit a pitch and receive a list of relevant journalists who are most likely to cover your news. From there, you can curate your own media list and contact the journalists directly through your email inbox. See below for how you can start identifying the most relevant journalists to pitch.

1.) Submit your pitch using our proprietary pitch template which outlines the most important information your pitch should include – the same way journalists like to receive it. You can also submit a pitch by uploading a document, such as a press release, or fill out a blank form with a company description.

2.) By filling out the pitch form, you can also review your pitch using our Pitch Checker to identify sections within your pitch that need to be revisited. These recommendations include updates to your subject line, adding your company name to the WHAT or WHY section, as well as the contextual link between your subject line and WHAT and WHY sections. For more information on the Pitch Checker, see here.

3.) Next, receive a list of relevant journalists most likely to cover your pitch and/or company.

3.1) If you’d like to edit your pitch, click Edit Pitch in the top right corner of the page to update your subject line, text, or upload a new file.

4.). Filter the list of journalists by keywords or tags to focus on specific subject matter related to your pitch and keywords related to the journalists’ articles. You can also filter the list based on outlet name.

4.1) You can now sort your list of Pitch Scores by Match Score, Activity Score, or a combination of the two.

5.) View the most relevant, ranked articles each journalist has written by clicking the Match Score icon, view the most Activity Score along with the most recent articles published, and view relevant keywords by clicking the Keywords icon.

5.) Rate each journalist match as a thumbs up or thumbs down. If you thumbs down a match, we’ll remove it from the page and provide a new match within your curated media list.

6.) Click Load More on the bottom of the page to view more journalists matches. We’ll provide you with a total of 30 matches for each pitch you submit.

7.) Download the full list of relevant journalists by clicking the Download List button at the bottom of the page. Or, pitch your own contact(s) by clicking Pitch Other Contacts.

8.) Create your own curated media list by clicking the icon above Media List. For more information on how to create a media list on OnePitch, see here.

9.) Pitch journalists directly from the Pitch Scores page or from the Media Lists page. You can also view your email pitches on the Pitch Sent page. For more information on how to pitch journalists, and track your conversations, see here.

10.) When pitching journalists, either from the Pitch Scores page or the Media Lists page, you can View Activity which provides you with a glimpse of your interactions with a particular journalist including emails sent, email metrics, and actions such as adds to a media list or thumbs up/thumbs down.

 

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As we move into this new phase of OnePitch, we’re excited to offer a brand new first-of-its-kind service that will reduce the amount of time you spend researching and pitching journalists. Less time spent on this entire process means more time for you to focus on the most important parts of your job.

If you want to learn more about how you can take advantage of OnePitch Scores as a PR, marketing, and communications pro, contact us HERE or book a demo to see exactly how you can maximize your success.

 

This article was updated on March 30, 2021, with new features including Journalist Activity Scores and Word Clouds.