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We started OnePitch 3 years ago to help facilitate relevant connections between PR, marketing, and communications professionals (aka publicists), and reporters, editors, and freelance writers (aka journalists). The beta launch included a first-of-its-kind pitching platform including a brand new way to craft pitches based on how journalists want to view them. A short time later, we added other features like journalist inquiry and the Brand Index to maximize your potential for reaching journalists effectively and sharing relevant information.
Today, we’re launching a brand new service called OnePitch Scores designed to help you reach the right journalists with your news and reduce the overall amount of time spent on media relations.
The goals of OnePitch has always been to reduce the amount of time spent researching journalists to pitch, eliminate the guesswork of which journalists want to cover your news, reduce inbox clutter for irrelevant pitches journalists receive, and condense the amount of time spent on this entire process giving you more time to focus on the most important parts of your job.
Our newest feature allows you to easily submit a pitch and receive a list of relevant journalists who are most likely to cover your news. See below for how you can start identifying the most relevant journalists to pitch.
1.) Submit your pitch using our proprietary pitch template which outlines the most important information your pitch should include – the same way journalists like to receive it.
2.) Receive a list of journalists most likely to cover your news.
3.) View the relevant articles each journalist has written related to your pitch by clicking on the icon above Articles Analyzed. And, view the relevant keywords by clicking the Word Cloud icon.
4.) View your Pitch Scores which analyzes thousands of data points including how closely your pitch matches the journalist’s past articles.
5.) View the Journalist Activity Score which takes into consideration how often the journalist publishes articles on a daily, weekly, and monthly basis.
6.) Download the full list of relevant journalists by clicking Download List at the bottom of the page.
7.) Create a Media List and curate your list of targeted journalists you want to pitch.
8.) Track each journalist you pitch (or have pitched) outside OnePitch by checking the boxes on the Media Lists page and adding notes for each individual contact.
We’ve also made updates to the OnePitch Scores page including a list of 5 journalist best matches and the top articles (from most relevant to least) within the list of articles analyzed so you know exactly which articles matched best with your pitch. Users can also refer to their profile dashboard for metrics related to their Pitch Scores and Media List activity.
Here are a few more features we’ll be releasing in the next few weeks:
1.) Tags to help you refine your list of journalists on the pitch scores page and identify unique angles you want to target for the journalists you are trying to reach.
2.) General recommendations of journalists to pitch based on your pitching profile.
3.) The ability to send emails to journalists directly through OnePitch and track your outreach and responses.
4.) Journalist topics so you know exactly what types of coverage the journalist focuses on.
As we move into this new phase of OnePitch, we’re excited to offer a brand new first-of-its-kind service that will reduce the amount of time you spend researching and pitching journalists. Less time spent on this entire process means more time for you to focus on the most important parts of your job.
If you want to learn more about how you can take advantage of OnePitch Scores as a PR, marketing, and communications pro, contact us HERE or book a demo to see exactly how you can maximize your success.
This article was updated on March 30, 2021, with new features including Journalist Activity Scores and Word Clouds.