Research is an essential component in media relations and affects the ability of PR pros to effectively pitch relevant journalists. In a recent survey, 58% of journalists said displaying knowledge of past work, interests, and beats is what drove them to pursue a story. Here’s a list of our favorite journalists taking part in the conversations to help you stay in the loop with the trending topics and breaking news happening on this month.

Kevin Roose, NYT



What he tweets about:
The intersection of social media and politics
Why we follow:
Kevin is among the reporters at the forefront of understanding the role of social media and it’s influence on political topics. As public relations professionals, it is becoming more important for us to understand the behavior patterns of our audience and the factors which are influencing opinions and behaviors.

Kashmir Hill, Gizmodo



What she tweets about:
Online privacy
Why we follow:
As technology continues to play a prominent role in our lives, Kashmir highlights news and educates her audience on the latest privacy data breaches, updates, and opportunities to increase online security.

Maggie Reardon, CNET



What she tweets about:
Mobile tech, gadgets, social networks, big data
Why we follow:
Much of Maggie’s Twitter activity reflects her role as a Senior Reporter for CNet where she covers cell phone services, broadband, citywide Wi-Fi and the Net neutrality debate. PR pros can better understand her coverage as well as have their questions answered about the efforts being made to regulate widely distributed social media content.

Josh Constine, TechCrunch



What he tweets about:
The evolution of communication via technology
Why we follow:
As stated in his Twitter bio, the editor at large for TechCrunch, writes “to help us gracefully adapt to the future”. Josh has his focus on the five biggest companies in the tech game. Follow him for a conclusive breakdown of how these enterprise tech companies are changing the way we communicate and allow information to be shared.

Cecilia Kang, NYT



What she tweets about:
Privacy, regulations, and politics
Why we follow:
PR pros should follow Cecilia because not only does she tweet about her tech news coverage, but also gives regular updates on what is going on in the world of journalism. She is a great source for curated content giving a well-rounded look at news from a variety of publications and respected journalists.

Looking for more journalists to follow? Be sure to check out our full (and growing) list of influential journalists on our Twitter page, and connect with them through OnePitch.

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