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As a PR professional, there are a variety of ways you can deliver value to clients or executives at the company you work for. One thing that everybody seems to be after these days is speaking opportunities. Being up on…
The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…
Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…
Thinking about working with an influencer to help promote your campaign? You're not alone. Many companies are considering influencer marketing campaigns to promote their products/services and according to Shane Barker, "30% of consumers are more likely to buy a product recommended…
Do you know what’s scary - aside from the hoard of small yellow minions begging for your hard-earned candy? The things that are scariest for us, don’t often translate to the masses such as the ever-present pressure to justify PR…
Influencers. So hot right now. It seems like everywhere we turn there is a self-proclaimed “influencer” promoting a new product, service, or e-book they have written on social media. There’s a surplus of influencers across a wide range of industries.…
Backlink, SEO, SEM. We all hear these words buzzing around the PR and marketing space. What do they really mean? And more importantly, why the heck are they so expensive?! Public Relations professionals seek placements in digital outlets to provide…
If there is one thing that PR pros need to be good at accepting, it’s rejection. You sent the perfect pitch and made sure you did your homework, contacted the journalist using their preferred method, and explained they WHY behind…
Twitter is fun. You get to learn about weird hashtag holidays, tweet GIFs from The Office, and comment on sports and The Bachelor with millions of your closest friends. It also has some useful features, like finding out about breaking…
There was once a point in time where being published was a rigorous and exclusive process held only for the elites within a society. In today’s day and age nearly anyone with something to say and an internet connection can…
In today’s growing media landscape, the need for newsworthy content is at an all time high. Battling political headlines, the next unicorn, or the next unicorn to IPO seems to take all the attention off the “smaller players.” Think about…
Think about your favorite brand for a minute. Have you told anyone about it recently? According to Amazon CEO and founder, Jeff Bezos, “Your brand is what people say about you when you're not in the room”, so the question…
Anyone who pitches to the media knows there’s one major outcome that defines success: the placement. What makes a marketer great at crafting a story pitch that is compelling enough to result in a media placement? Many marketers would argue…
It’s no surprise that journalists and publicists have a complicated relationship with one another. Both need each other to successfully start great stories, but outdated pitching practices have put that dynamic on the rocks. With an average of 23 pitches…
