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Thought Leadership

Public Relations 101: How to Pitch Tech Journalists

Reaching the right tech journalist at the right time with the right message is kind of like gambling. You’ve identified the right person, you’ve made sure the information you’re sharing is relevant and timely and yet you didn’t hear back.…

Public Relations 101: Using New Communications Mediums To Get Your Message Out

NowSourcing started as a social media consulting agency almost 13 years ago, but right around ten years ago we found that infographics were the key to our success. Infographics have incredible reach, and back then few people even knew what…

The Future of Public Relations: Tech Edition

With PR becoming an even more sought after profession and the skillset of storytelling proving to be invaluable, there is no doubt that the future of public relations is bright. But where exactly is it going? Will there be more…

Public Relations 101: How to Create an Effective Press Release in 2019

Despite what you may hear from some people, the Press Release is still an effective marketing and pr strategy tool in 2019. It just has to be written in the correct way, and it needs to be distributed properly. There…

The Backbone of OnePitch with Mike Melvin

Every company has different environments and different missions, but what sets OnePitch apart is our drive to achieve, our understanding for each other, and our openness to collaborate and build off ideas to make an even greater impact. It takes…

The Future of PR with Mike Melvin

With both PR and marketing turning heavily towards incorporating more tech, there is no doubt that the two will become more integrated. Like marketing, PR strategy is shifting to become a more results-driven industry based around concrete numbers and analytics.…

Back to the Basics with Mike Melvin

As a marketer in this day and age, it is essential that you have a variety of skills. Take Mike for example! He has experience in numerous different fields, including web development and design, graphic design, marketing, and content creation.…

Life with Mike Melvin

Michael “Mike” Melvin is our next leader of the OnePitch team that we are sitting down with and getting to know more. He is a West Coast transplant from Philly with a background and passion for art, graphic design, photography,…

Public Relations 101: How To Produce Content The Media Actually Cares About

Just because it’s exciting news for the company doesn’t mean that the media will care about your pitch. Respect what the media needs to be published as a creator or be avoided as an irrelevant spammer. I had some success…

The Backbone of OnePitch with Beck Bamberger

With a 6:1 ratio for publicists to journalists, Beck Bamberger understands the frustrations that accompany this statistic. Especially, when it comes to pitching the media. There are major inefficiencies when it comes to these two groups and she is on…

Back to the Basics with Beck Bamberger

Not only does Beck have an impressive list of hobbies and passions, but she also has an extremely impressive background. She attended UCLA and was the youngest to attend business school for her MBA. She’s a contributing writer for Forbes.com, investor,…

Life with Beck Bamberger

Rebecca Bamberger, OnePitch Co-Founder, is a force to be reckoned with. She has had her fair share of experience in the media and PR industry, with some of that time being spent in a broadcast newsroom. Rebecca, or Beck as…

The Backbone of OnePitch with Jered Martin

At this point, you have probably gotten to know our COO and Co-founder, Jered Martin, pretty well! He created OnePitch with our next guest on this series, Beck Bamberger, after they assessed the gap between publicists and journalists. They wanted…

Connections v. Relationships: Are They Interchangeable Terms?

In a digital age, there is no denying that our relationships are deteriorating. Not only in our personal relationships but relationships with the media. This impacts our ability to pitch, and how certain pitches are pitched to the media. There…

The Future of PR with Jered Martin

In a society where access to new information is based around news and articles, it’s natural that PR plays a pivotal role in sharing their stories with the masses. There is a massive stigma about the relationship between PR pros…

Back to the Basics with Jered Martin

To really get to know someone, you have to take it back to their childhood. Whether that be as young as they can remember or their college days, it is these moments that shape and define a person and their…

Life with Jered Martin

In today’s digital world, relationships are our stronghold. Here at OnePitch, we believe in storytelling, in building relationships and in transpiring those ideas into all aspects of the work that we do. It goes without saying that our leaders have…

Why Trade Media Placements Matter

When it comes to startups, particularly in the tech space, most of them have a very niche mission. Someone noticed a gap in the marketplace and came up with a way to fix it. In my experiences, this rings particularly…

7 Steps to Securing Speaking Engagements

As a PR professional, there are a variety of ways you can deliver value to clients or executives at the company you work for. One thing that everybody seems to be after these days is speaking opportunities. Being up on…

5 Strategies For Stronger Media Relationships

The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…

How To Include PR In Your 2019 Marketing Checklist

Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…

Which Influencers Should My Business Be Targeting?

Thinking about working with an influencer to help promote your campaign? You’re not alone. Many companies are considering influencer marketing campaigns to promote their products/services and according to Shane Barker, “30% of consumers are more likely to buy a product recommended…

The 7 Deadly Sins Of PR Reporting

Do you know what’s scary – aside from the hoard of small yellow minions begging for your hard-earned candy? The things that are scariest for us, don’t often translate to the masses such as the ever-present pressure to justify PR…

How To Build Strong Relationships With Influencers

Influencers. So hot right now. It seems like everywhere we turn there is a self-proclaimed “influencer” promoting a new product, service, or e-book they have written on social media. There’s a surplus of influencers across a wide range of industries.…

Understanding The Real Value Of Your PR Placement

Backlink, SEO, SEM. We all hear these words buzzing around the PR and marketing space. What do they really mean? And more importantly, why the heck are they so expensive?! Public Relations professionals seek placements in digital outlets to provide…

What To Do With A “No” Response

If there is one thing that PR pros need to be good at accepting, it’s rejection. You sent the perfect pitch and made sure you did your homework, contacted the journalist using their preferred method, and explained they WHY behind…

Using Twitter To Amplify Your PR Efforts

Twitter is fun. You get to learn about weird hashtag holidays, tweet GIFs from The Office, and comment on sports and The Bachelor with millions of your closest friends. It also has some useful features, like finding out about breaking…

So You Want To Be A Thought Leader…

There was once a point in time where being published was a rigorous and exclusive process held only for the elites within a society. In today’s day and age nearly anyone with something to say and an internet connection can…

What Makes News, News?

In today’s growing media landscape, the need for newsworthy content is at an all time high. Battling political headlines, the next unicorn, or the next unicorn to IPO seems to take all the attention off the “smaller players.” Think about…

Media Monitoring: What Every PR Pro Should Know

Think about your favorite brand for a minute. Have you told anyone about it recently? According to Amazon CEO and founder, Jeff Bezos, “Your brand is what people say about you when you’re not in the room”, so the question…