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Congrats! Your latest pitch was picked up on OnePitch and now your new journalist contact is asking you to send over a media kit. You, of course as the savvy publicist you are, are prepared and get this sent in a timely…
Twitter is fun. You get to learn about weird hashtag holidays, tweet GIFs from The Office, and comment on sports and The Bachelor with millions of your closest friends. It also has some useful features, like finding out about breaking…
There was once a point in time where being published was a rigorous and exclusive process held only for the elites within a society. In today’s day and age nearly anyone with something to say and an internet connection can…
With the end of June creeping up on us, it’s easy to wonder where the time has gone. One day we’re excited about setting 2018 goals, and the next we’re being asked about plans for Q3! The fact of the…
In today’s growing media landscape, the need for newsworthy content is at an all time high. Battling political headlines, the next unicorn, or the next unicorn to IPO seems to take all the attention off the “smaller players.” Think about…
Use these tools to limit your time spent on media relations. In public relations, we are always juggling various tasks, deadlines, communication with our clients (often more than one at a time) and coworkers on a daily basis, which means…
Think about your favorite brand for a minute. Have you told anyone about it recently? According to Amazon CEO and founder, Jeff Bezos, “Your brand is what people say about you when you're not in the room”, so the question…
Anyone who pitches to the media knows there’s one major outcome that defines success: the placement. What makes a marketer great at crafting a story pitch that is compelling enough to result in a media placement? Many marketers would argue…
It’s no surprise that journalists and publicists have a complicated relationship with one another. Both need each other to successfully start great stories, but outdated pitching practices have put that dynamic on the rocks. With an average of 23 pitches…
