Covid-19 is dominating the news headlines right now. Rightly so. Thousands have died – and it’s clear we’re in the beginning of a health crisis with the frightening potential to get much, much worse. And predictably, tech publicists are trying…

Krystal Covington is much more than just a killer communications strategist. In addition to her skills in media relations, influencer and content marketing, and business growth strategy, Krystal is also the CEO and Founder of “Women of Denver,” a program…

Claire Topalian’s passion to help others discover, refine, and connect their voices to larger communities is at the root of her work. With a foundation in storytelling, earning a degree fro Gonzaga University in English with a poetry emphasis, understanding…

Have you ever drafted the perfect pitch for the ideal top-tier journalist and never received a response or began the dialogue only for the conversation to drop off and not land? We have all been there. Pitching efforts to top-tier…

Allyson Markey is the CEO of Forum Public Relations. Follow them on twitter @theforumpr. Allyson Markey is dedicated to helping your business thrive; however, it didn’t always start that way. With an academic background in geology, Allyson developed the skill…

The beginning of the year always begins with one of the most popular events for tech media professionals and brands, Consumer Electronics Show (CES). The upcoming year’s hottest consumer tech products are unveiled – most often in dramatic fashion –…

After identifying the most popular tech industries tech media professionals responded to, we’re now diving into the most popular tech topics. The analysis scanned over 1000 pitches from 500+ publicists to identify what topics, or “angles,” were most sought after…

Our recent pitch analysis spanning over 1000 pitches uncovers the top tech industries journalists responded to on OnePitch along with the most popular industries pitched by publicists. The eBook analyses publicist pitches across the span of 18 months to learn…

Reaching the right tech journalist at the right time with the right message is kind of like gambling. You’ve identified the right person, you’ve made sure the information you’re sharing is relevant and timely and yet you didn’t hear back.…

NowSourcing started as a social media consulting agency almost 13 years ago, but right around ten years ago we found that infographics were the key to our success. Infographics have incredible reach, and back then few people even knew what…

With PR becoming an even more sought after profession and the skillset of storytelling proving to be invaluable, there is no doubt that the future of public relations is bright. But where exactly is it going? Will there be more…

Despite what you may hear from some people, the Press Release is still an effective marketing and pr strategy tool in 2019. It just has to be written in the correct way, and it needs to be distributed properly. There…

Maggie Kimberl is a PR pro at NowSourcing. Follow her on Twitter @LouGirl502. Maggie Kimberl is no newcomer to the PR and journalism world. Graduating from the University of Louisville in 2004, Maggie began her career in journalism as a staff…

Just because it’s exciting news for the company doesn’t mean that the media will care about your pitch. Respect what the media needs to be published as a creator or be avoided as an irrelevant spammer. I had some success…

Michelle Kafka knows her way around the world of public relations. Graduating from Florida State with a Bachelors in Media Communication Studies and receiving her Masters soon after in Integrated Marketing Communications, Michelle immediately jumped into all things PR related.…

Michael is the PR Manager at Birdroom. Follow him on Twitter @itsmichaelsols. Michael Sols is no newbie when it comes to the media and PR industry. He has years of experience ranging from copywriting to media specialist and now his current role…

When it comes to startups, particularly in the tech space, most of them have a very niche mission. Someone noticed a gap in the marketplace and came up with a way to fix it. In my experiences, this rings particularly…

Heather is a Senior Account Manager at Geben Communication. Graduating from Ohio University with a Bachelor’s in Journalism & Public Relations, Heather is no newbie when it comes to PR. She began her PR career in 2014 as an Account Coordinator…

Brenda is a Publicist at BAM Communications. Follow her on Twitter @brendamanea. Brenda has been working at BAM Communications for 5 years, starting her career as an intern and transitioning into an Account Manager role. In her first year as an intern at BAM,…

Robert Fischer is the Founder and Publicist at Dominant Seventh. Follow him on Twitter at @imPRessive. Robert has years of experience within the PR industry with a focus on media relations and social media coordination. Upon graduating in 2012, he utilized his…

Frank Chaparro from The Block and Josh Inglis from Propllr PR have a relationship many PR professionals seek to have with journalists. A major focus in PR strategy now revolves around building close relationships with reporters and editors so when the time comes…

As a PR professional, there are a variety of ways you can deliver value to clients or executives at the company you work for. One thing that everybody seems to be after these days is speaking opportunities. Being up on…

Kim Ring is a Publicist at Grasslands: A Journalism-Minded Agency. Follow her on Twitter @KimBroPossible. Kim recently graduated from the University of Missouri in 2015 with a Bachelor of Arts degree in Communication and Media Studies. Throughout college, she continuously displayed her…

Robin Olsen from Honey Communications and Guadalupe “Lu” Gonzalez from Inc. Magazine have been working together since 2017. For many PR pros, it’s a dream to pitch a journalist and get them to immediately want to write about their client or brand. The…

Dennise-Marie Leon is an Account Associate at Bospar PR. Follow her on Twitter @dennisemarie_lo. Dennise’s background and professional experience expands beyond public relations starting with one of her first internships as an Arts & Culture Marketing Intern for the San Francisco Travel…

Michelle Garrett is a freelance publicist and contributor to PR Daily, Muck Rack, & Meltwater. Follow her on Twitter @PRisUs. Michelle Garrett has many talents and accolades including being an award-winning author, editor, and freelance publicist. Michelle has racked up over 20…

The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…

Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…

Thinking about working with an influencer to help promote your campaign? You’re not alone. Many companies are considering influencer marketing campaigns to promote their products/services and according to Shane Barker, “30% of consumers are more likely to buy a product recommended…

As PR professionals, one of the most important Key Performance Indicators (KPIs) of a campaign is the response rate from writers. Journalists are outnumbered 6:1 by publicists which results in journalists receiving more email pitches than they can handle. In addition to…