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Public Relations 101: 3 Things to Know as a New PR Pro

As a new PR professional, it can be daunting to learn the ins and outs of a growing industry let alone how to earn top tier coverage. Whether you’re in sales, marketing, or communications there are stark differences between what…

Public Relations Profile: Jeff Hulett, Jeff Hulett PR

This month’s PR Profile highlights a PR professional who works both as a public relations professional and as a freelance journalist. Based in Memphis, Tennessee, Jeff Hulett has over 12 years of experience in the public relations industry as well…

Public Relations 101: People Relations vs Public Relations

PR & Publicity is a caffeinated way to brew brand awareness or “buzz.” By building authority and providing value to your ideal audiences, you present yourself as an expert in your field. This creates opportunities for building strategic relationships and…

Public Relations Profile: Tawanda Carlton, Media Frenzy Global

Tawanda Carlton is an awesome PR pro based out of Atlanta, Georgia. Her name might sound familiar as we featured her great insights in our previous blog, Public Relations 101: How To Land Coverage in Top-Tier Publications. She had such…

Marketing Profile: Brian Kato, Fusion Vine

Brian Kato’s passion for marketing stems from his love of problem-solving. After earning his degree in Business Administration from Colorado State University with a modest 3.98 GPA, Brian applied his skills to help others. Seeing the importance of a company’s…

Coronavirus: Tips When Pitching Journalists

Covid-19 is dominating the news headlines right now. Rightly so. Thousands have died – and it’s clear we’re in the beginning of a health crisis with the frightening potential to get much, much worse. And predictably, tech publicists are trying…

Public Relations Profile: Krystal Covington, GO Lead

Krystal Covington is much more than just a killer communications strategist. In addition to her skills in media relations, influencer and content marketing, and business growth strategy, Krystal is also the CEO and Founder of “Women of Denver,” a program…

Public Relations Profile: Claire Topalian, Cove Group

Claire Topalian’s passion to help others discover, refine, and connect their voices to larger communities is at the root of her work. With a foundation in storytelling, earning a degree fro Gonzaga University in English with a poetry emphasis, understanding…

Public Relations 101: How To Land Coverage in Top-Tier Publications

Have you ever drafted the perfect pitch for the ideal top-tier journalist and never received a response or began the dialogue only for the conversation to drop off and not land? We have all been there. Pitching efforts to top-tier…

Public Relations Profile: Allyson Markey, Forum PR

Allyson Markey is the CEO of Forum Public Relations. Follow them on twitter @theforumpr. Allyson Markey is dedicated to helping your business thrive; however, it didn’t always start that way. With an academic background in geology, Allyson developed the skill…

Pitch Template: New Product Launch

The beginning of the year always begins with one of the most popular events for tech media professionals and brands, Consumer Electronics Show (CES). The upcoming year’s hottest consumer tech products are unveiled – most often in dramatic fashion –…

1000 Pitches: Most Popular Tech Topics

After identifying the most popular tech industries tech media professionals responded to, we’re now diving into the most popular tech topics. The analysis scanned over 1000 pitches from 500+ publicists to identify what topics, or “angles,” were most sought after…

1000 Pitches: Most Popular Tech Industries

Our recent pitch analysis spanning over 1000 pitches uncovers the top tech industries journalists responded to on OnePitch along with the most popular industries pitched by publicists. The eBook analyses publicist pitches across the span of 18 months to learn…

Public Relations 101: How to Pitch Tech Journalists

Reaching the right tech journalist at the right time with the right message is kind of like gambling. You’ve identified the right person, you’ve made sure the information you’re sharing is relevant and timely and yet you didn’t hear back.…

Public Relations 101: Using New Communications Mediums To Get Your Message Out

NowSourcing started as a social media consulting agency almost 13 years ago, but right around ten years ago we found that infographics were the key to our success. Infographics have incredible reach, and back then few people even knew what…

The Future of Public Relations: Tech Edition

With PR becoming an even more sought after profession and the skillset of storytelling proving to be invaluable, there is no doubt that the future of public relations is bright. But where exactly is it going? Will there be more…

Public Relations 101: How to Create an Effective Press Release in 2019

Despite what you may hear from some people, the Press Release is still an effective marketing and pr strategy tool in 2019. It just has to be written in the correct way, and it needs to be distributed properly. There…

Public Relations Profile: Maggie Kimberl, NowSourcing

Maggie Kimberl is a PR pro at NowSourcing. Follow her on Twitter @LouGirl502. Maggie Kimberl is no newcomer to the PR and journalism world. Graduating from the University of Louisville in 2004, Maggie began her career in journalism as a staff…

Public Relations 101: How To Produce Content The Media Actually Cares About

Just because it’s exciting news for the company doesn’t mean that the media will care about your pitch. Respect what the media needs to be published as a creator or be avoided as an irrelevant spammer. I had some success…

Public Relations Profile: Michelle Kafka, Kafka Media Group

Michelle Kafka knows her way around the world of public relations. Graduating from Florida State with a Bachelors in Media Communication Studies and receiving her Masters soon after in Integrated Marketing Communications, Michelle immediately jumped into all things PR related.…

Publicists We Love: Michael Sols, Bidroom

Michael is the PR Manager at Birdroom. Follow him on Twitter @itsmichaelsols. Michael Sols is no newbie when it comes to the media and PR industry. He has years of experience ranging from copywriting to media specialist and now his current role…

Why Trade Media Placements Matter

When it comes to startups, particularly in the tech space, most of them have a very niche mission. Someone noticed a gap in the marketplace and came up with a way to fix it. In my experiences, this rings particularly…

Publicists We Love: Heather Phillips, Geben Communication

Heather is a Senior Account Manager at Geben Communication. Graduating from Ohio University with a Bachelor’s in Journalism & Public Relations, Heather is no newbie when it comes to PR. She began her PR career in 2014 as an Account Coordinator…

Publicists We Love: Brenda Manea, BAM Communications

Brenda is a Publicist at BAM Communications. Follow her on Twitter @brendamanea. Brenda has been working at BAM Communications for 5 years, starting her career as an intern and transitioning into an Account Manager role. In her first year as an intern at BAM,…

Publicists We Love: Robert Fischer

Robert Fischer is the Founder and Publicist at Dominant Seventh. Follow him on Twitter at @imPRessive. Robert has years of experience within the PR industry with a focus on media relations and social media coordination. Upon graduating in 2012, he utilized his…

Publicists and Journalists Who Like Each Other

Frank Chaparro from The Block and Josh Inglis from Propllr PR have a relationship many PR professionals seek to have with journalists. A major focus in PR strategy now revolves around building close relationships with reporters and editors so when the time comes…

7 Steps to Securing Speaking Engagements

As a PR professional, there are a variety of ways you can deliver value to clients or executives at the company you work for. One thing that everybody seems to be after these days is speaking opportunities. Being up on…

Publicists We Love: Kim Ring

Kim Ring is a Publicist at Grasslands: A Journalism-Minded Agency. Follow her on Twitter @KimBroPossible. Kim recently graduated from the University of Missouri in 2015 with a Bachelor of Arts degree in Communication and Media Studies. Throughout college, she continuously displayed her…

Publicists and Journalists Who Like Each Other

Robin Olsen from Honey Communications and Guadalupe “Lu” Gonzalez from Inc. Magazine have been working together since 2017. For many PR pros, it’s a dream to pitch a journalist and get them to immediately want to write about their client or brand. The…

Publicists We Love: Dennise-Marie Leon

Dennise-Marie Leon is an Account Associate at Bospar PR. Follow her on Twitter @dennisemarie_lo. Dennise’s background and professional experience expands beyond public relations starting with one of her first internships as an Arts & Culture Marketing Intern for the San Francisco Travel…