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As we all know, COIVD-19 has drastically changed the way we are able to interact, connect, and communicate with one another. Aside from personal social interactions, new pandemic practices of quarantining and social distancing have had a huge impact on…
We’ve said it before and we’ll say it again, there is no one-size-fits-all approach when it comes to your media relations campaigns. Each journalist is unique and has specific needs and requirements. By implementing simple tactics you can achieve long…
According to the Universal Accreditation Board (UAB) the goal of media relations is, “to establish and maintain solid and ethical relationships with media for accurate, balanced, timely information release.” While there are many objectives you can focus on depending on…
This one’s a tad different than our usual plethora of tips and tricks. Instead of talking about how to pitch the media, we’ll delve deep into: the 3 types of media, how each type of media got started, and the…
No matter the media outlet, I feel the same about receiving a reply to my pitch. My eyes light up, my heart races and I get a warm feeling in my stomach coupled with a deep inhale as I click…
We have all heard the terms media relations and public relations used interchangeably, but have you ever thought about what each of these terms actually represents? Although there is some overlap between the two, it’s important to recognize that they…
July 2020 Release Notes highlights new pages, features, updates, and enhancements exclusively available to anyone who has a free OnePitch profile. The newest features and enhancements this month allow you to categorize your pitch topics more effectively, view sent pitches,…
Christin Yates is a PR pro, writer, and reporter. On this month’s PR Profile, we got to learn about the inner workings of Christin Yates of Yates Communications. Christin Yates is a freelance PR professional, writer, and reporter for clients…
It’s no surprise that venture funding is one of the many hard-hit industries in the midst of the Coronavirus pandemic. With more layoffs occurring not only in newsrooms but within businesses that traditionally had little employee churn, it’s important to…
3 tips every new PR pro should know and follow. As a new PR professional, it can be daunting to learn the ins and outs of a growing industry let alone how to earn top tier coverage. Whether you’re in…
Jeff Hulett is a PR pro and freelance journalist. This month’s PR Profile highlights a PR professional who works both as a public relations professional and as a freelance journalist. Based in Memphis, Tennessee, Jeff Hulett has over 12 years…
PR & Publicity is a caffeinated way to brew brand awareness or “buzz.” By building authority and providing value to your ideal audiences, you present yourself as an expert in your field. This creates opportunities for building strategic relationships and…
Tawanda Carlton is an account executive at Media Frenzy Global. Tawanda Carlton is an awesome PR pro based out of Atlanta, Georgia. Her name might sound familiar as we featured her great insights in our previous blog, Public Relations 101:…
Brian Kato is the founder of Fusion Vine. Brian Kato’s passion for marketing stems from his love of problem-solving. After earning his degree in Business Administration from Colorado State University with a modest 3.98 GPA, Brian applied his skills to help…
Covid-19 is dominating the news headlines right now. Rightly so. Thousands have died – and it’s clear we’re in the beginning of a health crisis with the frightening potential to get much, much worse. Pitching journalists during Coronavirus has it…
Krystal Covington is a PR pro, marketer, and founder. Krystal Covington is much more than just a killer communications strategist. In addition to her skills in media relations, influencer and content marketing, and business growth strategy, Krystal is also the CEO…
Claire Topalian is a PR pro and founder of Cove Group. Claire Topalian’s passion to help others discover, refine, and connect their voices to larger communities is at the root of her work. With a foundation in storytelling, earning a…
Have you ever drafted the perfect pitch for the ideal top-tier journalist and never received a response or began the dialogue only for the conversation to drop off and not land? We have all been there. Pitching efforts to top-tier…
Allyson Markey is the CEO of Forum Public Relations. Allyson Markey is dedicated to helping your business thrive; however, it didn’t always start that way. With an academic background in geology, Allyson developed the skill of translating scientific concepts into…
The beginning of the year always begins with one of the most popular events for tech media professionals and brands, Consumer Electronics Show (CES). The upcoming year’s hottest consumer tech products are unveiled - most often in dramatic fashion -…
