THE TYPEBAR

We discuss all things relevant to: Best Practices, Journalists, Publicists, Roundups, Tech Events, Thought Leadership.

Publicists

Your All-Inclusive Guide to Media Relations

All public relations professionals have to invest time in building relationships with the media, however, media relations is a token of its own. Think about how many opportunities would have been missed if you didn’t form meaningful relationships with any…

July 2020 Release Notes

July 2020 Release Notes highlights new pages, features, updates, and enhancements exclusively available to anyone who has a free OnePitch profile. The newest features and enhancements this month allow you to categorize your pitch topics more effectively, view sent pitches,…

Pitch Template: Funding Announcement

It’s no surprise that venture funding is one of the many hard-hit industries in the midst of the Coronavirus pandemic. With more layoffs occurring not only in newsrooms but within businesses that traditionally had little employee churn, it’s important to…

Public Relations 101: 3 Things to Know as a New PR Pro

As a new PR professional, it can be daunting to learn the ins and outs of a growing industry let alone how to earn top tier coverage. Whether you’re in sales, marketing, or communications there are stark differences between what…

Public Relations Profile: Jeff Hulett, Jeff Hulett PR

This month’s PR Profile highlights a PR professional who works both as a public relations professional and as a freelance journalist. Based in Memphis, Tennessee, Jeff Hulett has over 12 years of experience in the public relations industry as well…

Public Relations 101: People Relations vs Public Relations

PR & Publicity is a caffeinated way to brew brand awareness or “buzz.” By building authority and providing value to your ideal audiences, you present yourself as an expert in your field. This creates opportunities for building strategic relationships and…

Public Relations Profile: Tawanda Carlton, Media Frenzy Global

Tawanda Carlton is an awesome PR pro based out of Atlanta, Georgia. Her name might sound familiar as we featured her great insights in our previous blog, Public Relations 101: How To Land Coverage in Top-Tier Publications. She had such…

Marketing Profile: Brian Kato, Fusion Vine

Brian Kato’s passion for marketing stems from his love of problem-solving. After earning his degree in Business Administration from Colorado State University with a modest 3.98 GPA, Brian applied his skills to help others. Seeing the importance of a company’s…

Coronavirus: Tips When Pitching Journalists

Covid-19 is dominating the news headlines right now. Rightly so. Thousands have died – and it’s clear we’re in the beginning of a health crisis with the frightening potential to get much, much worse. Pitching journalists during Coronavirus has it…

Public Relations Profile: Krystal Covington, GO Lead

Krystal Covington is much more than just a killer communications strategist. In addition to her skills in media relations, influencer and content marketing, and business growth strategy, Krystal is also the CEO and Founder of “Women of Denver,” a program…

Public Relations Profile: Claire Topalian, Cove Group

Claire Topalian’s passion to help others discover, refine, and connect their voices to larger communities is at the root of her work. With a foundation in storytelling, earning a degree from Gonzaga University in English with a poetry emphasis, understanding…

Public Relations 101: How To Land Coverage in Top-Tier Publications

Have you ever drafted the perfect pitch for the ideal top-tier journalist and never received a response or began the dialogue only for the conversation to drop off and not land? We have all been there. Pitching efforts to top-tier…

Public Relations Profile: Allyson Markey, Forum PR

Allyson Markey is the CEO of Forum Public Relations. Follow them on Twitter @theforumpr. Allyson Markey is dedicated to helping your business thrive; however, it didn’t always start that way. With an academic background in geology, Allyson developed the skill…

Pitch Template: New Product Launch

The beginning of the year always begins with one of the most popular events for tech media professionals and brands, Consumer Electronics Show (CES). The upcoming year’s hottest consumer tech products are unveiled – most often in dramatic fashion –…

1000 Pitches: Most Popular Tech Topics

After identifying the most popular tech industries tech media professionals responded to, we’re now diving into the most popular tech topics. The analysis scanned over 1000 pitches from 500+ publicists to identify what topics, or “angles,” were most sought after…

1000 Pitches: Most Popular Tech Industries

Our recent pitch analysis spanning over 1000 pitches uncovers the top tech industries journalists responded to on OnePitch along with the most popular industries pitched by publicists. The eBook analyses publicist pitches across the span of 18 months to learn…

Public Relations 101: How to Pitch Tech Journalists

Reaching the right tech journalist at the right time with the right message is kind of like gambling. You’ve identified the right person, you’ve made sure the information you’re sharing is relevant and timely and yet you didn’t hear back.…

Public Relations 101: Using New Communications Mediums To Get Your Message Out

NowSourcing started as a social media consulting agency almost 13 years ago, but right around ten years ago we found that infographics were the key to our success. Infographics have incredible reach, and back then few people even knew what…

The Future of Public Relations: Tech Edition

With PR becoming an even more sought after profession and the skillset of storytelling proving to be invaluable, there is no doubt that the future of public relations is bright. But where exactly is it going? Will there be more…

Public Relations 101: How to Create an Effective Press Release in 2019

Despite what you may hear from some people, the Press Release is still an effective marketing and pr strategy tool in 2019. It just has to be written in the correct way, and it needs to be distributed properly. There…