Publicists

We’ve talked a LOT about what to do before and while writing your media pitch. After all, we provide you with the tools, insight, and guidance that help your pitches get special attention from journalists. But... There's a third phase…

For most PR professionals, the term #PRfail is all too common. And, if you’re not a PR pro but you follow journalists, chances are you’ve come across this before as well. This hashtag has become commonplace amongst the media relations…

Hi PR Peeps! In honor of our recently released - and super awesome - guide to pitching the media, we’re talking about our favorite thing: writing awesome pitches. If you’ve had a chance to check out this most recent Pitching Pillar, you’ll…

Today, we’re launching a new update to OnePitch Scores which allows you to create media lists directly from your profile and curate a list of the most relevant journalists to target your news to. As part of OnePitch Scores, the…

Since its advent in 2004, podcasting has been steadily growing in popularity. In fact, Edison Research and Triton Digital found that the total number of people who have ever listened to a podcast surpassed 50% for the first time in…

We get it. A PR pitch can be very frustrating. You spend days crafting the right details and deciding who to send it to. And after all that work, you’re still not sure whether journalists would even respond. The fact…

We started OnePitch 3 years ago to help facilitate relevant connections between PR, marketing, and communications professionals (aka publicists), and reporters, editors, and freelance writers (aka journalists). The beta launch included a first-of-its-kind pitching platform including a brand new way…

Have you ever been in a situation where you are stuck deciding between using a press release versus a pitch to get your news out there? Which one’s the better option? Which would be more productive in a currency situation? …

We’ve said it before and we’ll say it again, there is no one-size-fits-all approach when it comes to your media relations campaigns. Each journalist is unique and has specific needs and requirements. By implementing simple tactics you can achieve long…

According to the Universal Accreditation Board (UAB) the goal of media relations is, “to establish and maintain solid and ethical relationships with media for accurate, balanced, timely information release.” While there are many objectives you can focus on depending on…

Any successful media relations strategy, from marketing to public relations, relies on a tactful understanding of your media options. These choices can make or break your messaging and communications and often cost time, money, and opportunity. Therefore, to do so…

This one’s a tad different than our usual plethora of tips and tricks. Instead of talking about how to pitch the media, we’ll delve deep into: the 3 types of media, how each type of media got started, and the…

No matter the media outlet, I feel the same about receiving a reply to my pitch. My eyes light up, my heart races and I get a warm feeling in my stomach coupled with a deep inhale as I click…

We have all heard the terms media relations and public relations used interchangeably, but have you ever thought about what each of these terms actually represents? Although there is some overlap between the two, it’s important to recognize that they…

A Media Relations guide for strategy, objectives, tips, and more. All public relations professionals have to invest time in building relationships with the media, however, media relations is a token of its own. Think about how many opportunities would have…

It’s no surprise that venture funding is one of the many hard-hit industries in the midst of the Coronavirus pandemic. With more layoffs occurring not only in newsrooms but within businesses that traditionally had little employee churn, it’s important to…