How to Use Editorial Calendars for Public Relations
Media kits and editorial calendars are used regularly by some publications and not used at…
How to Create an Effective Announcement Strategy
An effective announcement strategy depends on the type of announcement, the goal, and the KPIs…
We Walk the Line: Ethics, Brand Reputation, and the Value of Communications
With the recent actions from 5WPR, there's been an uproar in communication around a need…
How to Effectively Pitch Embargoes
Embargoed news is news that is shared with a reporter (or reporters) prior to the…
PR Tool of the Month: PodPros
Podcasts have boomed over the last 5 years and are still one of the most…
Ways to Handle Burnout as a Communications Professional
Working in a creative field like communications is a blessing. You spend your workdays crafting…
PR Tool of the Month: Testimonial Hero
As PR and Marketing become closer than ever, professionals are being tasked with combining these…
PR Tool of the Month: Headliner
As PR professionals ourselves, we know how important the integration is between PR and Marketing.…
5 Lessons We’ve Learned From Pitching Journalists
Pitching journalists isn’t easy, and many publicists or PR professionals misstep when trying to get…
PR Tool of the Month: Juice Analytics
As PR professionals, we know how important data is when it comes to tracking results,…
How AI is Changing Public Relations
With the rise of digital media, public relations became about much more than just intermittent…
Everything You Need To Know About Citizen Journalism
Have you ever wondered what you can do from your end just by being aware…
PR Tool of the Month: Visme
This month, we are launching a new series that highlights new PR tools, the founders…
7 Communication Conferences to Attend in 2022
As public relations professionals, it's essential to stay tuned into market trends and have our…
4 Reasons Why PR Professionals Should Use TikTok
There’s no use denying it any longer. TikTok is not a passing fad. It’s here…
5 Tips for Pitching B2B vs. B2C
Are you a part of the marketing & communications industry and looking to pitch a…
7 PR Communities to Join in 2022
Being part of a community is critical to our well-being. Whether that be a personal…
4 Way to Use Editorial Calendars to Your Advantage
Content is the centerpiece of a brand - it sets the tone and mood for…
15 Questions Every PR Pro Should Know How to Answer
Even the most seasoned veterans in PR face new challenges on a daily and weekly…
The 3 Different Types of Media Publications
As much as one would hate to admit it, not all publications are the same.…