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Just because it's exciting news for the company doesn't mean that the media will care about your pitch. It's important to understand how to produce content that respects what the media needs, to be published as a creator, or to…
In a digital age, there is no denying that our relationships are deteriorating. Not only in our personal relationships but relationships with the media. This impacts our ability to pitch, and how certain pitches are pitched to the media. There…
When it comes to startups, particularly in the tech space, most of them have a very niche mission. Someone noticed a gap in the marketplace and came up with a way to fix it. In my experiences, this rings particularly…
As a PR professional, there are a variety of ways you can deliver value to clients or executives at the company you work for. One thing that everybody seems to be after these days is speaking opportunities. Being up on…
The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…
Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…
Thinking about working with an influencer to help promote your campaign? You're not alone. Many companies are considering influencer marketing campaigns to promote their products/services and according to Shane Barker, "30% of consumers are more likely to buy a product recommended…
As PR professionals, one of the most important Key Performance Indicators (KPIs) of a campaign is the response rate from writers. Journalists are outnumbered 6:1 by publicists which results in journalists receiving more email pitches than they can handle. In addition to…
Do you know what’s scary - aside from the hoard of small yellow minions begging for your hard-earned candy? The things that are scariest for us, don’t often translate to the masses such as the ever-present pressure to justify PR…
Influencers. So hot right now. It seems like everywhere we turn there is a self-proclaimed “influencer” promoting a new product, service, or e-book they have written on social media. There’s a surplus of influencers across a wide range of industries.…
If there is one thing that PR pros need to be good at accepting, it’s rejection. You sent the perfect pitch and made sure you did your homework, contacted the journalist using their preferred method, and explained they WHY behind…
Congrats! Your latest pitch was picked up on OnePitch and now your new journalist contact is asking you to send over a media kit. You, of course as the savvy publicist you are, are prepared and get this sent in a timely…
Twitter is fun. You get to learn about weird hashtag holidays, tweet GIFs from The Office, and comment on sports and The Bachelor with millions of your closest friends. It also has some useful features, like finding out about breaking…
With the end of June creeping up on us, it’s easy to wonder where the time has gone. One day we’re excited about setting 2018 goals, and the next we’re being asked about plans for Q3! The fact of the…
In today’s growing media landscape, the need for newsworthy content is at an all time high. Battling political headlines, the next unicorn, or the next unicorn to IPO seems to take all the attention off the “smaller players.” Think about…
Use these tools to limit your time spent on media relations. In public relations, we are always juggling various tasks, deadlines, communication with our clients (often more than one at a time) and coworkers on a daily basis, which means…
Think about your favorite brand for a minute. Have you told anyone about it recently? According to Amazon CEO and founder, Jeff Bezos, “Your brand is what people say about you when you're not in the room”, so the question…
Anyone who pitches to the media knows there’s one major outcome that defines success: the placement. What makes a marketer great at crafting a story pitch that is compelling enough to result in a media placement? Many marketers would argue…
It’s no surprise that journalists and publicists have a complicated relationship with one another. Both need each other to successfully start great stories, but outdated pitching practices have put that dynamic on the rocks. With an average of 23 pitches…
