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Best Practices

1000 Pitches: Most Popular Tech Topics

After identifying the most popular tech industries tech media professionals responded to, we’re now diving into the most popular tech topics. The analysis scanned over 1000 pitches from 500+ publicists to identify what topics, or “angles,” were most sought after…

1000 Pitches: Most Popular Tech Industries

Our recent pitch analysis spanning over 1000 pitches uncovers the top tech industries journalists responded to on OnePitch along with the most popular industries pitched by publicists. The eBook analyses publicist pitches across the span of 18 months to learn…

Public Relations 101: How to Pitch Tech Journalists

Reaching the right tech journalist at the right time with the right message is kind of like gambling. You’ve identified the right person, you’ve made sure the information you’re sharing is relevant and timely and yet you didn’t hear back.…

Public Relations 101: Using New Communications Mediums To Get Your Message Out

NowSourcing started as a social media consulting agency almost 13 years ago, but right around ten years ago we found that infographics were the key to our success. Infographics have incredible reach, and back then few people even knew what…

Public Relations 101: How to Create an Effective Press Release in 2019

Despite what you may hear from some people, the Press Release is still an effective marketing and pr strategy tool in 2019. It just has to be written in the correct way, and it needs to be distributed properly. There…

Public Relations 101: How To Produce Content The Media Actually Cares About

Just because it’s exciting news for the company doesn’t mean that the media will care about your pitch. Respect what the media needs to be published as a creator or be avoided as an irrelevant spammer. I had some success…

Connections v. Relationships: Are They Interchangeable Terms?

In a digital age, there is no denying that our relationships are deteriorating. Not only in our personal relationships but relationships with the media. This impacts our ability to pitch, and how certain pitches are pitched to the media. There…

Why Trade Media Placements Matter

When it comes to startups, particularly in the tech space, most of them have a very niche mission. Someone noticed a gap in the marketplace and came up with a way to fix it. In my experiences, this rings particularly…

7 Steps to Securing Speaking Engagements

As a PR professional, there are a variety of ways you can deliver value to clients or executives at the company you work for. One thing that everybody seems to be after these days is speaking opportunities. Being up on…

5 Strategies For Stronger Media Relationships

The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…

How To Include PR In Your 2019 Marketing Checklist

Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…

Which Influencers Should My Business Be Targeting?

Thinking about working with an influencer to help promote your campaign? You’re not alone. Many companies are considering influencer marketing campaigns to promote their products/services and according to Shane Barker, “30% of consumers are more likely to buy a product recommended…

PR Best Practices: Getting Media Responses

As PR professionals, one of the most important Key Performance Indicators (KPIs) of a campaign is the response rate from writers. Journalists are outnumbered 6:1 by publicists which results in journalists receiving more email pitches than they can handle. In addition to…

The 7 Deadly Sins Of PR Reporting

Do you know what’s scary – aside from the hoard of small yellow minions begging for your hard-earned candy? The things that are scariest for us, don’t often translate to the masses such as the ever-present pressure to justify PR…

How To Build Strong Relationships With Influencers

Influencers. So hot right now. It seems like everywhere we turn there is a self-proclaimed “influencer” promoting a new product, service, or e-book they have written on social media. There’s a surplus of influencers across a wide range of industries.…

What To Do With A “No” Response

If there is one thing that PR pros need to be good at accepting, it’s rejection. You sent the perfect pitch and made sure you did your homework, contacted the journalist using their preferred method, and explained they WHY behind…

Media Kits – How to Help Journalists Help You

Congrats! Your latest pitch was picked up on OnePitch and now your new journalist contact is asking you to send over a media kit. You, of course as the savvy publicist you are, are prepared and get this sent in a timely…

Using Twitter To Amplify Your PR Efforts

Twitter is fun. You get to learn about weird hashtag holidays, tweet GIFs from The Office, and comment on sports and The Bachelor with millions of your closest friends. It also has some useful features, like finding out about breaking…

Your 6-Month Goal Check-Up

With the end of June creeping up on us, it’s easy to wonder where the time has gone. One day we’re excited about setting 2018 goals, and the next we’re being asked about plans for Q3! The fact of the…

What Makes News, News?

In today’s growing media landscape, the need for newsworthy content is at an all time high. Battling political headlines, the next unicorn, or the next unicorn to IPO seems to take all the attention off the “smaller players.” Think about…