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Best Practices

Pitch Template: Funding Announcement

It’s no surprise that venture funding is one of the many hard-hit industries in the midst of the Coronavirus pandemic. With more layoffs occurring not only in newsrooms but within businesses that traditionally had little employee churn, it’s important to…

June 2020 Release Notes: Onsite walkthrough, pitch follow-ups, view contact names

Release Notes is your monthly update highlighting new pages, features, updates, and enhancements exclusively available to anyone who has a free OnePitch profile. The newest features and enhancements this month allow you to focus on your pitch and leave it…

5 Journalists on Their Inbox: The Numbers

When it comes to media relations, email is the most preferred form of communication between journalists and publicists, according to many notable sources. With all that traffic, we think it is time to talk to journalists on their inbox and…

May 2020 Release Notes: Responsiveness, better recommendations

Release Notes highlight new pages, features, updates, and enhancements exclusively available to anyone who has a free OnePitch profile. The newest features and enhancements this month allow you to focus on your pitch and leave it to us to categorize…

Public Relations 101: 3 Things to Know as a New PR Pro

As a new PR professional, it can be daunting to learn the ins and outs of a growing industry let alone how to earn top tier coverage. Whether you’re in sales, marketing, or communications there are stark differences between what…

Public Relations 101: People Relations vs Public Relations

PR & Publicity is a caffeinated way to brew brand awareness or “buzz.” By building authority and providing value to your ideal audiences, you present yourself as an expert in your field. This creates opportunities for building strategic relationships and…

April 2020 Release Notes: Profile Updates, Side Navigation Menu + More

Release Notes is our new monthly update that highlights new pages, features, updates, and enhancements exclusively available through your OnePitch profile. Read about the newest features and enhancements this month, and what’s coming next. New Pages Profile Dashboard: your profile…

Coronavirus: Tips When Pitching Journalists

Covid-19 is dominating the news headlines right now. Rightly so. Thousands have died – and it’s clear we’re in the beginning of a health crisis with the frightening potential to get much, much worse. Pitching journalists during Coronavirus has it…

Public Relations 101: How To Land Coverage in Top-Tier Publications

Have you ever drafted the perfect pitch for the ideal top-tier journalist and never received a response or began the dialogue only for the conversation to drop off and not land? We have all been there. Pitching efforts to top-tier…

1000 Pitches: Most Popular Tech Topics

After identifying the most popular tech industries tech media professionals responded to, we’re now diving into the most popular tech topics. The analysis scanned over 1000 pitches from 500+ publicists to identify what topics, or “angles,” were most sought after…

1000 Pitches: Most Popular Tech Industries

Our recent pitch analysis spanning over 1000 pitches uncovers the top tech industries journalists responded to on OnePitch along with the most popular industries pitched by publicists. The eBook analyses publicist pitches across the span of 18 months to learn…

Public Relations 101: How to Pitch Tech Journalists

Reaching the right tech journalist at the right time with the right message is kind of like gambling. You’ve identified the right person, you’ve made sure the information you’re sharing is relevant and timely and yet you didn’t hear back.…

Public Relations 101: Using New Communications Mediums To Get Your Message Out

NowSourcing started as a social media consulting agency almost 13 years ago, but right around ten years ago we found that infographics were the key to our success. Infographics have incredible reach, and back then few people even knew what…

Public Relations 101: How to Create an Effective Press Release in 2019

Despite what you may hear from some people, the Press Release is still an effective marketing and pr strategy tool in 2019. It just has to be written in the correct way, and it needs to be distributed properly. There…

Public Relations 101: How To Produce Content The Media Actually Cares About

Just because it’s exciting news for the company doesn’t mean that the media will care about your pitch. Respect what the media needs to be published as a creator or be avoided as an irrelevant spammer. I had some success…

Connections v. Relationships: Are They Interchangeable Terms?

In a digital age, there is no denying that our relationships are deteriorating. Not only in our personal relationships but relationships with the media. This impacts our ability to pitch, and how certain pitches are pitched to the media. There…

Why Trade Media Placements Matter

When it comes to startups, particularly in the tech space, most of them have a very niche mission. Someone noticed a gap in the marketplace and came up with a way to fix it. In my experiences, this rings particularly…

7 Steps to Securing Speaking Engagements

As a PR professional, there are a variety of ways you can deliver value to clients or executives at the company you work for. One thing that everybody seems to be after these days is speaking opportunities. Being up on…

5 Strategies For Stronger Media Relationships

The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…

How To Include PR In Your 2019 Marketing Checklist

Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…