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To really get to know someone, you have to take it back to their childhood. Whether that be as young as they can remember or their college days, it is these moments that shape and define a person and their careers. As with many people, the current job you hold is much different than what you thought you were going to be doing out of college. Furthermore, many of the jobs that we start with change substantially as we grow into our roles and find our niche! For those lucky few who start with their dream job, our hats go off to you.
To better understand how our leaders got to the roles and careers they did, we are throwing it way back. Take a look at our COO and Co-founder’s college experience, first job and past career highlights below!
Where did you go to college and what did you major in?
I went to Santiago Canyon Community College for 2.5 years before transferring to Cal State Long Beach University. I studied Communications Studies and quickly realized marketing was another field I wanted to learn more about. I graduated in 2013 with a B.A. in Communications Studies and a minor in marketing.
What did you do before OP?
My first job out of college was at a small full-service digital marketing agency in Banker’s Hill. I will never forget interviewing for the position and being hired because of one class I took where I learned how to run and manage Google Ad Words. My position involved content creation, social media management, SEO, SEM, paid advertising, event promotion, and reporting for 10+ clients. Shortly after completing my first few months, I ended up taking on an internship at BITE San Diego (where I met Beck) assisting the CEO and General Manager with digital marketing and operations. Within 8 months, I was offered a full-time position and was later promoted to General Manager. In December of 2016, the CEO and I successfully sold the company before starting OnePitch in February of 2017.
What made you choose to be in this field?
I remember a point in my life where I started paying close attention to advertising and marketing. Most people watch commercials to consider purchasing a product or service. I would watch commercials and analyze the company’s position, how they explained the benefits, their branding, USPs, etc. Working within the tech sector was also something I always dreamt of doing.
I would watch commercials and analyze the company’s position, how they explained the benefits, their branding, USPs, etc.
What are some past career moments you are most proud of?
It’s hard to come up with the BEST moments of my career thus far since, to me, there’s many I’m proud of. First and foremost, co-selling BITE San Diego with Beck before the age of 30. Never would I have dreamt of this even 5 years ago and it is still a huge highlight. I would say secondly, getting OnePitch into the finals of the Quick Pitch competition in 2018. We made it into the top 10 out of 250+ local startups. A third would be growing BITE San Diego into San Diego’s most popular, and largest, culinary tour company within San Diego.
Did you expect the career path that you led yourself down?
Not even close. When I was young I always wanted to be an athlete. Then I wanted to work for a sports team and lead the marketing department. I’ve learned a ton from all the experiences, jobs, and education in my life which has prepared me for now. One thing I try to do with anything I’m spending time on is to learn something new and carry that knowledge with me through life.
Stay tuned for next week’s Q&A on The Future of PR with Jered! He dives into the intersection of PR, marketing, and journalism and what that is going to look like in the upcoming years. Meanwhile, check out part 1 of his 4-part series here.