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Tara Parsell began her career working as an assistant on a national news desk – where she experienced first-hand what works (and what doesn’t) when pitching media. With more than a decade spent in PR agencies, spanning the fields of healthcare, entertainment, startups, food, etc., Tara focuses on building the story behind the brand. In 2021, she founded Media Pros(e), a bi-monthly newsletter dedicated to media relations strategy and coaching.

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