THE TYPEBAR

We discuss all things relevant to: Best Practices, Journalists, Publicists, Roundups, Tech Events, Thought Leadership.

2019 CES Recap: Mike’s Top Picks

CES 2019 housed a ton of great products from companies looking to push for innovative consumer goods. This year was particularly great for those looking to smarten up their homes and put many of their day to day processes on…

5 Strategies For Stronger Media Relationships

The year is 2018 and the relationship era is upon us. Thanks to the digital revolution, the ways we form relationships in our personal and professional lives has dramatically transformed. Whether it be a quick exchange with a coworker in…

How To Include PR In Your 2019 Marketing Checklist

Public Relations and Marketing offer companies/brands unique ways to reach their audiences and spark interest. Many folks in the marketing arena will never touch a press release, and many folks in PR will never influence a paid social media campaign.…

Which Influencers Should My Business Be Targeting?

Thinking about working with an influencer to help promote your campaign? You’re not alone. Many companies are considering influencer marketing campaigns to promote their products/services and according to Shane Barker, “30% of consumers are more likely to buy a product recommended…

The 7 Deadly Sins Of PR Reporting

Do you know what’s scary – aside from the hoard of small yellow minions begging for your hard-earned candy? The things that are scariest for us, don’t often translate to the masses such as the ever-present pressure to justify PR…

Understanding The Real Value Of Your PR Placement

Backlink, SEO, SEM. We all hear these words buzzing around the PR and marketing space. What do they really mean? And more importantly, why the heck are they so expensive?! Public Relations professionals seek placements in digital outlets to provide…

5 Books By Journalists That We Couldn’t Put Down

September 6th is “National Read a Book Day”, and as we celebrate great stories here at OnePitch, we wanted to share with you some of our favorite books written by journalists. Good reads are tough to come by and we…

Enhancing Productivity With PR Tools

In public relations, we are always juggling various tasks, deadlines, communication with our clients (often more than one at a time) and coworkers on a daily basis, which means switching between various projects at a minute’s notice. The saying, “I…

How To Boost Pitching Success With Metrics

Anyone who pitches to the media knows there’s one major outcome that defines success: the placement. What makes a marketer great at crafting a story pitch that is compelling enough to result in a media placement? Many marketers would argue…