All public relations professionals have to invest time in building relationships with the media, however, media relations is a token of its own. Think about how many opportunities would have been missed if you didn’t form meaningful relationships with any…

On this month’s #TWJchat series, we spoke 1:1 with Lexy Savvides from CNET and Steven Aquino from Forbes, TechCrunch, and iMore. Lexy is currently a reporter and on-air presenter covering all things consumer tech. She was also a guest on Season 1…

With the rise in digital events, we decided to take our chats with well-known tech journalists digital as well. Twitter with a Journalist (#TWJchat) is a new, bi-monthly Twitter chat where we sit down with the tech industry’s most coveted…

In today’s world, it is paramount now more than ever to stay informed on your health and well-being. And as fast as health news evolves, so does the tech we are using to stay healthy. Times like this can make…

Brian Kato’s passion for marketing stems from his love of problem-solving. After earning his degree in Business Administration from Colorado State University with a modest 3.98 GPA, Brian applied his skills to help others. Seeing the importance of a company’s…

Have you ever drafted the perfect pitch for the ideal top-tier journalist and never received a response or began the dialogue only for the conversation to drop off and not land? We have all been there. Pitching efforts to top-tier…