THE TYPEBAR

We discuss all things relevant to: Best Practices, Journalists, Publicists, Roundups, Tech Events, Thought Leadership.

Your All-Inclusive Guide to Media Relations

All public relations professionals have to invest time in building relationships with the media, however, media relations is a token of its own. Think about how many opportunities would have been missed if you didn’t form meaningful relationships with any…

Twitter with a Journalist: Lexy Savvides and Steven Aquino

On this month’s #TWJchat series, we spoke 1:1 with Lexy Savvides from CNET and Steven Aquino from Forbes, TechCrunch, and iMore. Lexy is currently a reporter and on-air presenter covering all things consumer tech. She was also a guest on Season 1…

Twitter with a Journalist: Josh Sternberg

With the rise in digital events, we decided to take our chats with well-known tech journalists digital as well. Twitter with a Journalist (#TWJchat) is a new, bi-monthly Twitter chat where we sit down with the tech industry’s most coveted…

5 Health Tech Journalists to Follow on Twitter:

In today’s world, it is paramount now more than ever to stay informed on your health and well-being. And as fast as health news evolves, so does the tech we are using to stay healthy. Times like this can make…

Marketing Profile: Brian Kato, Fusion Vine

Brian Kato’s passion for marketing stems from his love of problem-solving. After earning his degree in Business Administration from Colorado State University with a modest 3.98 GPA, Brian applied his skills to help others. Seeing the importance of a company’s…

Public Relations 101: How To Land Coverage in Top-Tier Publications

Have you ever drafted the perfect pitch for the ideal top-tier journalist and never received a response or began the dialogue only for the conversation to drop off and not land? We have all been there. Pitching efforts to top-tier…