5 Journalists to Follow on Twitter: Startup Edition

From rag-tag teams started in garages to the unicorns redefining industries, startups have long been the rockstars of the business world. These companies are the shakers who are changing how we operate every day. Whether you are booking your next vacation (post-covid, of course) or communicating with your coworkers in your makeshift home office, it seems like every day there are new startups making things faster, easier, or more efficient. (Heck, OnePitch is rooted in redefining the PR space and how stories are found and shared.)

Still, in a time where daily functions and systems are being challenged and rethought, we look to the startup journalists who are constantly monitoring various industries to inform us about these entrepreneurial game-changers. We’ve compiled a list of 5 journalists to follow on Twitter: startup edition with those who cover innovative startups in sectors including tech, travel, and commerce.

Here are our picks:

Kate Clark, The Information

What she tweets about: 

Venture Capital & Startups

Why we follow: 

Kate Clark is a reporter at The Information based out of San Francisco, CA. Being close to Silicon Valley, Kate tweets about the VCs and tech startups that are impacting culture and society. In addition to her own work, she shares pieces by other notable journalists as well as resources to keep her followers up to date. Be sure to follow her as a reliable source for Silicon Valley startup updates.

Also, check out our podcast episode, Coffee with a Journalist: Kate Clark, The Information, where we sat down with Kate to discuss her role writing for a fully paywalled publication, talking 1:1 with tech’s biggest VCs and Founders, and the future impact of journalism newsletters. 

Melia Russell, Business Insider

What she tweets about: 

Venture Capital & Startups

Why we follow:

Melia (pronounced muh-LEE-uh) Russel is a startup and VC reporter at Business Insider covering growth-stage companies, investor deals, and workplace issues. This Business Insider intern-turned-reporter covers startups beyond acquisitions and funding announcements. In addition to covering the moves of growth-stage companies, she crafts human-centered stories about the workings within startups. Follow Melia for the inside scoop on startups and those who make them run.

Anna Hensel, Modern Retail

What she tweets about: 

Startups

Why we follow:

Anna Hensel is the Startups Editor at Modern Retail. Since the pandemic, we have seen the retail world flipped on its head. Anna’s feed includes articles, commentary, and insights around the changes in startups from ClassPass to Amazon. Follow her to keep up with the evolution of commerce and how startups are reinventing the shopping experience.

Sean O’Neill, Skift

What he tweets about: 

B2B travel tech & startups

Why we follow: 

Like retail, the travel industry has had to pivot and rethink its role in light of the pandemic. Sean O’Neil is a reporter at Skift covering B2B travel tech and startups. From the ups and downs of travel giant, Airbnb, to the startups rethinking what it means to travel, Bryan’s feed shared commentary and articles on the wide range of topics in the industry. If you want to stay updated on travel innovations and the startups reimagining the experience, drop Sean a follow. 

Biz Carson, Protocol

What she tweets about: 

Venture Capital & Startups

Why we follow:

Biz Carson is a San Francisco-based reporter for Protocol. Though located in the heart of this tech epicenter, this Atlanta native follows startup news in various industries including tech, commerce, software, and more. Her feed is a refreshing take on IPOs and company updates. With a nice San Francisco sunset picture sprinkled into her content every now and then, be sure to follow her for a well-versed feed all about startups. 

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Be sure to follow all of our picks of 5 journalists to follow on Twitter: startup edition to stay informed and up to date. Want to know more information beyond 280 characters?

Check out our podcast, Coffee with a Journalist, where we talk with journalists from top-tier outlets each week about their beats, how they craft their stories, their thoughts on pitches, and more.

Still want more tips, tricks, and content to keep your PR efforts sharp? Follow us on Twitter for updates on our latest podcast episodes and blog releases.