On this month’s profile, we are talking with Tamara Sykes, a PR Manager at Postali. Tamara’s digital marketing background and extraordinary communication skills are instrumental in earning press for individual lawyers and mid-sized firms. She helps clients create the ideal public persona that supports their digital and traditional marketing.
In addition to being a PR professional, she’s also a content creator herself and has found joy in creating family and style content. With this experience, she has also helped aid others in learning more about SEO and how they can apply that to their own personal websites, blogs, or newsletters.
Within this interview, we discuss what it takes to create a personal blog, why it’s beneficial, and the reasons why it’s important for creating relationships with journalists. Read below for the entire interview with Tamara Sykes:
1.) You started your career in Marketing and then later transitioned into PR. How did that come about? What made you make that shift?
2.) How has marketing shaped how you work as a PRo? Have the skills you’ve developed as a marketer helped you in this regard?
3.) We’ve seen a lot of fellow PRos who are starting their own blogs and newsletters in recent months. For those who have yet to jump on this train, what are the benefits of creating a personal blog outside of work?
When you create a blog outside of work, you’re able to build your personal brand. Whether you realize it or not, you have one, and capitalizing on that is wise, whether you want to build a business or not. Other benefits include:
1.) Learning new skills, which helps you become a T-Shaped marketer.
2.) You expand your network.
3.) You establish yourself as a trusted authority in your industry.
4.) You become a better writer.
5.) Most importantly, you get to express yourself and do something that adds fulfillment to your life!
4.) You’ve grown your blog from double-digit views to 5-figure views! What tips do you have for those just beginning a blog? How do you figure out what topics to discuss?
Thank you! From my experience, if you want to start a blog, do the following:
1.) Start with outlining who you want to reach.
2.) Finalize your branding.
3.) Create a content marketing strategy. This includes creating a content calendar, choosing a way to share your content with others, and tracking how it all performs.
Once you start with those basics, you’ll grow with hard work and consistency.
As for how you choose what topics to write about, it starts with your target audience. Think about the problems they face, the help they need, and what they desire most. Then write topics that address those things, using SEO research and the language your audience uses. That is a winning combination for an impactful website.
5.) You have a knack for building strong relationships with those around you and it’s evident! What made you start Baydian Girl and what can people expect for those who don’t know what it is?
6.) In your Twitter bio, you say your mantra is “Relationships are more important than how many pitch emails are sent.” What do you mean by this?How has having your own blog reinforced this?
7.) What has been your process for building relationships with journalists before pitching them?
8.) You talk a lot about the different ways you can have, and create, a fulfilling life outside of work. How has your professional life changed as you’ve learned how to have a healthy work/life balance?
9.) In an industry like PR where it’s increasingly difficult to “turn off,” what are your favorite ways to detach?
10.) What’s the best piece of PR advice you’ve received that you want to share with others?
BONUS: We saw that you’ve had several FABULOUS different hair colors. What color has been your favorite and why?
Want to learn more about the benefits of personal branding? Michelle Garrett talks about the benefits to using Twitter in the PR world, why it’s important, and the ways you can start your own valuable Twitter account!
Like this series and have a guest you think would be a good fit? Shoot us a Twitter DM or email us at email@example.com and let us know who you’d want to see featured next! PS: you can recommend yourself too.
Want more blogs like this?
Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!