The marijuana business is booming, and we had the opportunity to sit down with Bart Schaneman - a reporter for Marijuana Business Daily. He’s been in journalism since 2003 and has written for publications all over the world including California, Nebraska, South Korea, and Colorado. Recently his stories have been about the vaping bans, industry veterans, and breaking industry news. Take some tips from the journalist himself on how to pitch him - it will definitely come in handy in such a niche industry.

Marijuana Business Daily is a Denver-based publication for professions within the cannabis industry, both recreational and medical. Having been founded in the state where marijuana was first legalized, it is the most trusted leader of news in its sector.

Read about the accomplishments Bart is most proud of, his obsession right now, and the absolute “do-nots” when it comes to pitching him below.



Anyone who wants to get to know me should…

Follow me on Twitter and LinkedIn. I really only use those two social media accounts. DMs are open.

The most fascinating person I’ve met was __ because__...

A lady in California who had 700-plus cats. Most of them feral that she had rescued. Still one of my favorite stories I have done. She had all these little houses built for her cats with carpeted walls and TVs in every room playing the Disney channel. I told her I couldn’t stay very long in the buildings because I’m allergic to cats. The kicker? She said she was allergic, too.

These days, I’ve been pretty obsessed with…

The NBA. This is an amazing age of professional basketball. We’re blessed to watch some of the best players ever and they’re moving around to different teams and making trades to partner with other great players. The offseason trades were wild. The upcoming season should be phenomenal.

The accomplishment I am most proud of is...

Lasting this long in journalism. Since 2003 I’ve taken an interesting path to keep my career going, and I’m proud that I’ve made it this far. This is a survivor’s game. I’m glad I’m still in it.

My “kind of people” are people who…

Have a passion for something. I don’t care what it is, as long as it doesn’t hurt other people and isn’t some evil cause, obviously. Could be family or art or any type of work, really. I respect people who devote themselves to a cause or pursuit or craft that provides some kind of larger purpose.

People would never guess that I…

I try not to carry around too many secrets. People might be surprised by certain parts of my life, but if you spend much time around me you’ll get to know me. I don’t hide much.

I met my best PR friend by…

I don’t really have a BFF PR person, but the ones I do know and get along with well I met in person. That goes a long way in separating someone from just another name in an email inbox.

The most essential part of a working relationship is...

Communication. That’s pretty obvious. In today’s world, communication skills are everything.

Please do not send me pitches about…

Stories I’ve already written. Nothing gets you deleted faster than when I get pitched an idea for a story that I’ve written about previously. It’s worse if the story was really recent. It just shows that you don’t care about what I’m doing, and you’re not paying attention to our coverage, which is the best in the market.

If I had every publicist’s attention for 30 seconds I would tell them…

Make sure you proofread your pitches. If you spell my name wrong, or have a bunch of other mistakes in your press release, it’s going to make you look very unprofessional. Remember you have journalists, people who work with words every day, reading your pitch.

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