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For many PR professionals, the rewards of landing a placement for their brand or client in a top-tier publication is a dream come true. For others, it’s all about nurturing client relationships to help put their clients’ brand on the map and prove the value PR brings to the table.
To really understand how others feel about this, I took to Twitter and asked, “What do you love most about public relations and/or media relations?” As you think about why you love your job and your role, take a look at what these 10 PR professionals had to say about their favorite part of the job.
What do you love most about public relations and/or media relations? #prrequest
— 🤙 Jered Martin 🤙 (@JmoMonk) March 9, 2021
First up, we hear from Kevin Mercuri, CEO of Prophet Communications:
Second love – the satisfaction of a long-term client. We’ve had clients for 5+ years and nothing beats knowing that the team has been delivering consistent results
— Kevin Mercuri (@KevinMercuri) March 9, 2021
For Kevin and his team, their second favorite part is all about the relationships they have with their long term clients and a point many agency professionals can relate to especially a CEO. When you build relationships with your clients and prove the value of PR there’s no better feeling than hearing how happy they are and wanting to continue working together.
CCO and Founder of Gotham PR, Courtney Lukitsch, says:
Seeing our clients reach great audiences that drive their business to new levels. Also the fact that no single day is like the next, given the fast pace and constant change.
— Courtney Lukitsch (@Gothamist1) March 10, 2021
Both of her points are feelings many PR professionals experience. Client recognition is huge and is kinda the point of PR to begin with so it’s natural for someone to be excited about this. Her second point is also one you, and I’m sure many, can relate to. No one day is the same as another.
Andrea Sexton seconds this:
Every day is different 🙂
— Andrea Sexton (@ASextonPR) March 9, 2021
For Susan Mainzer, it’s all about the rush of seeing the article you’ve worked so hard on published on the publication website.
the dopamine rush of getting a placement!
— SusanMainzer (@SusanvonSeggern) March 9, 2021
Kristen Shea mirrors Susan’s point of view:
Placements! It never gets old and I enjoy seeing how our placements move truly impact business outcomes!
— Kristen Shea (@ksgauthier) March 9, 2021
It’s not just the rush that you feel but also the positive momentum of a placement and the impending results that follow with it. Heck, even we get excited when we see a news article published about OnePitch. We like to think we’re not too shabby at this whole PR and media relations thing ourselves.
Bob Batchelor says:
The game of it all (#intellectual challenge)…especially coming up with a great pitch and/or #story idea and getting it out into the world. #Storytelling: figuring out #audience, #channel, and #narrative to reach targets!! #PR #marketing #communications
— Bob Batchelor (@BobPBatchelor) March 9, 2021
For Bob, and many others, PR is a game and you have to find the right pieces on the board and move them in the right direction to make it all work. Sounds kind of like chess?
Rachel Gattuso, APR says:
I genuinely like being a useful liaison; conduit of information or a connector of people
— Rachel Gattuso, APR (@rgattuso) March 9, 2021
This is something I personally can relate to. My favorite part of my job is being a connector of people and there is nothing more rewarding than connecting two relevant people together who can help and benefit each other.
Aamir Abbasi says:
PR as a profession is making good progress in the modern age. I love the way SEOs have become part of modern-day PR.
— Aamir Abbasi (Chart.PR MCIPR) Wash Hands (@AamirAbbasi111) March 9, 2021
His answer was one of the few that spoke about the intersection of PR and marketing, and we’ve seen this discussed more and more. If you’re curious about this topic, read this post from our marketing manager, Kendall!
For Matt Longman, it’s about making things easy to understand:
I love being able to take a complex concept (like digital health), make it simple, and share that simplicity with media to show the impact on patient lives.
— Matt Longman (@MediaGuy29) March 9, 2021
Matt provides a great take (although it might be indirect) about pitching and how professionals need to make complex subjects simple.
To round out our list, we defer to Andrea Vassallo Meyer’s take:
The answers here show a great blend: the intellectual process behind it, the storytelling, the win when reporters take the pitch, a placement that spreads the word and building a company’s/brand’s reputation. #CSR programs are a BIG bonus for me in the mix.
— Andrea VassalloMeyer (@andreamv) March 9, 2021
Well said, Andrea!
Whether you love helping clients, connecting people, or landing placements there is tons of enjoyment having a career in PR. If you’re considering a job or role within PR, check out this post about the pros and cons of getting a PR degree.
Do you want to chime in to my weekly #PRTwitter questions? Follow me on Twitter and respond with your answers every Tuesday!