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According to the Universal Accreditation Board (UAB) the goal of media relations is, “to establish and maintain solid and ethical relationships with media for accurate, balanced, timely information release.” While there are many objectives you can focus on depending on…
Lifestyle journalism is unique. In contrast to breaking or trending news coverage, lifestyle journalism is all about the story’s impact on a personal level. From commentary on cultural movements and shifts to innovations and product reviews, lifestyle journalists have a…
In episode 25 of the Coffee with a Journalist podcast, host Beck Bamberger is joined by Mary Ann Azevedo, Managing Editor at FinLedger. FinLedger is an emerging media outlet focused on fintech developments and news for financial services professionals. Listen…
When it comes to the lives of journalists, no two are the same. Each journalist has a unique story, process, and perspective. Introducing our “Journalist Profile” series where we ask journalists from leading outlets questions to take a peek behind…
In a recent blog, 3 Journalists on Advice for New Pros, we highlighted some valuable advice for new journalists entering the field. We wanted to take that lens a step back and see what some journalists did before they got…
On episode 24 of Coffee with a Journalist, host Beck Bamberger sits down with Samson Amore, Technology and Gaming Reporter at the Santa Monica-based entertainment news outlet TheWrap. Samson covers all things entertainment from industry news to the analysis of…
When considering the challenge of identifying and combating misinformation, it is helpful to understand a little bit about incentives and intent. Why does information that is factually incorrect...exist? As it turns out, the incentives for the creation and amplification of…
Any successful media relations strategy, from marketing to public relations, relies on a tactful understanding of your media options. These choices can make or break your messaging and communications and often cost time, money, and opportunity. Therefore, to do so…
On Episode 23 of the Coffee with a Journalist podcast, host Beck Bamberger sits down with Rob Pegoraro, freelance tech writer and contributor for publications including Fast Company and USA Today. Robe writes about consumer technology to inform and educate…
School is in session. As coronavirus changes how we go about our daily lives, we are seeing technology shift to overcome these challenges. No traditional institution has seen such a drastic change than the classroom. The term “Zoom University” has…
Twitter is a treasure trove of valuable information on pretty much anything and everything. Many journalists use Twitter as a place to look for story inspiration, leads, and contacts. It is the prime forum for journalists to connect and exchange…
During episode 22 of the Coffee with a Journalist podcast, Ilyse Liffreing sits down with host Beck Bamberger to discuss the journalistic journey that brought her to Ad Age. Ilyse is a Social Media Editor and Reporter covering various advertising…
This one’s a tad different than our usual plethora of tips and tricks. Instead of talking about how to pitch the media, we’ll delve deep into: the 3 types of media, how each type of media got started, and the…
For as long as humans have walked this Earth, storytelling has been at the core of who we are as a society and how we function. At its core, journalism is about deeper storytelling with passion and purpose. No matter…
This episode of Coffee with a Journalist, host Beck Bamberger is joined by Ben Schiller, Managing Editor of Features and Opinions at CoinDesk. With more than 20 years of tenured experience writing about business and technology, Ben is no stranger…
No matter the media outlet, I feel the same about receiving a reply to my pitch. My eyes light up, my heart races and I get a warm feeling in my stomach coupled with a deep inhale as I click…
It can be difficult to create stories that are unique, original, and high-interest. Crafting stories around the 24-hour news cycle can feel like a constant sprint from one piece to the next. On our Coffee with a Journalist podcast, we…
In Episode 20 of Coffee with a Journalist, host Beck Bamberger talks with Katherine Foley, Health and Science Reporter at Quartz. In addition to her reporting on age-related health and the science behind it, she has recently shifted to covering…
We have all heard the terms media relations and public relations used interchangeably, but have you ever thought about what each of these terms actually represents? Although there is some overlap between the two, it’s important to recognize that they…
This episode of Coffee with a Journalist, USA Today Reporter Joel Shannon joins host Beck Bamberger to dive into his role as a part of USA Today’s Nation Now team. During their conversation, Joel discusses his unique position writing for…
